Head of Growth Marketing

Calqulate•Palo Alto, CA

1d•Onsite

About The Position

This role is for an early-stage, well-funded AI startup in the B2B software space. The company is building AI-powered productivity tools for professional teams and has found early traction with its first customers. They are now ready to invest in scaling their reach. The Head of Growth Marketing will be one of the earliest marketing hires and will own the full growth surface, including paid acquisition, organic channels, lifecycle marketing, and product-led growth. The position involves moving between high-level strategy and hands-on execution, building an acquisition engine aimed at high-value professional users. The role offers direct collaboration with the founding team, a budget, and the opportunity to build from the ground up.

Requirements

6+ years in performance marketing, having scaled a B2B or prosumer SaaS product from $0 to $10M+ ARR
Experience managing high-performing marketing teams or agencies
A generalist who owns paid, organic, and lifecycle, and knows how to prioritize by stage
Strong with SQL and data visualization — you build your own reporting
Comfortable using AI/LLM tools to optimize copy, analyze data, and automate workflows
Willing to be on-site in the Bay Area full-time

Responsibilities

Own strategy and execution across search, paid social, and newsletter sponsorships.
Manage meaningful budgets against LTV:CAC and payback targets.
Partner with engineering to build clean attribution and a measurement-first culture.
Own SEO and content distribution to drive sustainable organic acquisition.
Build a content engine that makes the company a go-to resource for its target audience.
Build and optimize lifecycle marketing to convert, onboard, and retain users, with segmentation tailored to the target personas.
Experiment with PLG motions — trials, freemium, in-product referral loops — in close collaboration with product.
Lead a small team of growth marketers and creative specialists producing content that reads as useful, not promotional.