Head of Measurement Partnerships

Snap Inc.•Los Angeles, CA

1d•Onsite

About The Position

Snap Inc is a technology company focused on improving how people live and communicate through its camera-centric products like Snapchat, Lens Studio, and Spectacles. The Ad Partnerships Group is seeking a Head of Measurement Partnerships to lead its measurement partner ecosystem. This role involves architecting Snap’s future-proof measurement ecosystem, leading a high-performing team, and owning the strategy across critical sectors including MTA, MMPs, Brand Lift, Signal Resilience, and Data Clean Rooms. The Head of Measurement Partnerships will work cross-functionally with Product, Engineering, and Data Science to translate market shifts, such as Privacy Sandbox and SKAN, into commercial opportunities and drive the adoption of Snap’s monetization products.

Requirements

Methodology Expertise: Expert command of measurement methodologies, including Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), Conversion Lift, Incrementality testing, and Geo-match experiments.
Technical Fluency: Deep technical understanding of ad tech architectures, including APIs, SDKs, pixel implementation, and cloud-based data collaboration environments (e.g., AWS Clean Rooms, Snowflake, GCP).
Strategic Communication: Ability to translate complex statistical concepts (e.g., statistical significance, signal loss) into clear commercial narratives for C-level executives and non-technical stakeholders.
Negotiation Prowess: Experience structuring and negotiating complex corporate agreements and data licensing deals at an executive level.
Cross-Functional Agility: A personable attitude with the ability to build quick rapport and credibility with Product, Engineering, and Sales leadership.
12+ years of experience in digital advertising or partnership management, with at least 6+ years specifically in Measurement Strategy, Marketing Science, or Ad Tech Partnerships.
3+ years of experience managing high-performing teams.
Proven track record of navigating privacy regulations (e.g., GDPR, CCPA, DMA) and their impact on ad measurement and attribution ecosystems.
BA/BS degree or equivalent years of experience.

Nice To Haves

Advanced degree (MBA, MS) in a quantitative field or business administration.
Direct experience working at or closely with major measurement partners such as MMPs (e.g., AppsFlyer, Adjust), Brand Measurement firms (e.g., Kantar, Nielsen), or experience launching or managing Data Clean Room partnerships.

Responsibilities

Lead Strategy & Ecosystem Development: Spearhead Snap’s privacy-centric measurement strategy, navigating complex industry shifts (e.g., SKAdNetwork, Privacy Sandbox, Android Privacy) and driving the adoption of next-gen solutions like Data Clean Rooms and Server-to-Server (CAPI) integrations.
Team Leadership: Manage, mentor, and scale a team of Measurement Partner Managers who own individual partner ecosystems (MMP, MTA, Lift), overseeing key product integrations and Go-to-Market (GTM) execution.
Industry Thought Leadership: Represent Snap as a primary thought leader at industry bodies (e.g., IAB, MRC, MMA) and partner summits. You will influence industry standards, advocate for Snap’s methodology, and elevate our reputation for measurement rigor.
Commercial Negotiation: Oversee and structure complex partner agreements and Joint Business Plans (JBPs) in collaboration with MarSci, Legal, Finance, and Strategy. You will evaluate partner goals to unlock mutual R&D investment and first-to-market alpha/beta testing opportunities.
Cross-Functional Product Influence: Deeply understand Snap’s monetization products and APIs. Serve as the bridge between external partners and internal Product/Eng teams, translating partner feedback into technical requirements that shape Snap’s long-term roadmap.
Go-to-Market Execution: Collaborate with partner marketing teams and internal stakeholders to develop joint GTM motions, case studies, and educational narratives that drive revenue growth and advertiser trust.