Head of Marketing

Misfits & Machines • ,

10d • $160,000 - $180,000 • Remote

About The Position

At Misfits & Machines, the innovation sister company of Marketing Architects, we build AI-native adtech platforms. Our lead platform is moving from build into beta. We have a category thesis, a tagline we believe in, a manifesto, and a defined audience. The tech is amazing. This role is responsible for taking all of that from a strong idea to a thing the market actually says back to us. The position we believe in is harder to say and sell on first contact, but is much better than the obvious version of what we sell, which is a commodity ditch. The challenge of the role is to take that position, sharpen it, and make it real, while holding the line against the pull toward the commodity ditch and still shipping revenue. This role requires someone who has defended a position that was right but harder to explain. Marketing exists to create demand, not to serve it. About 60 percent of this role is creating demand (category, brand, reach, the argument) and about 40 percent is capturing it (the site, the signup funnel, lifecycle, paid, AEO, and the instrumentation that proves any of it worked). The lead platform is self-serve, so the path from interest to first dollar is a marketing failure if it is bad. The bottom of the funnel is downstream of this job. The company is not anti-data, but against letting only the measurable things count. This role owns marketing for Misfits & Machines as a function of one, leveraged by AI, with executive air cover and a real creative engine. When the model proves out, the hire will build a team. The assignment is turning internal conviction into external reality. This is a founding function inside a company that is not early stage, with established leadership, developed doctrine, and a strong capital position.

Requirements

• You have a belief system about how marketing works, and you can tell us where it came from. A conviction with an origin story, ideally one that cost you something.
• You have made a market actually use a new idea. Not authored a positioning deck. Carried a position through campaigns, product, and press until customers and competitors used the words. This is the gate.
• You can tell the difference between a position that is right and one that is merely legible, and you will defend the harder one.
• You are unmistakably practical. You have shipped the landing page, written the email sequence, read the funnel report, and killed your own campaign when the numbers said to. Recently, and with your own hands.
• You have marketed a platform, ideally one worth nothing until both sides showed up. Tell us how you broke the cold start.
• You know the small business owner as a buyer. The owner-operator who signs the check and has never bought television, not a procurement committee. And you will do that grind yourself.
• Presence. You will be the face of this platform on stages, on camera, and on podcasts. You need the energy that makes strangers lean forward. Not negotiable, not coachable.
• You build with AI, you do not just use it. Opinions about the tools, your own job rebuilt around them, and something you made that you can show us.
• Marketing has actually been your title. Ten-plus years of real depth in brand, category, demand creation, or product marketing.
• You will push back when you think we are wrong. We would rather argue with you than manage you.
• The two ways people fail this role: the strategist with a beautiful worldview who has not shipped anything in five years, and the operator who runs every channel but has no idea what the company is trying to mean. We need both halves in one person.

Nice To Haves

• Broadcast literacy (TV, radio, audio, CTV) is a strong plus.

Responsibilities

• Creating demand: The category and its language. Pressure-test the thesis, sharpen it, and evolve it into positioning and narrative that survive real buyers. Then extend it into every surface so it is a platform, not a tagline. The center of the job.
• Brand: Voice, identity, and standards, built with our creative team. Brand as demand creation, not as a guidelines PDF.
• Reach: The channels that build mental availability, including the broadcast and audio ones this company knows better than anyone.
• The story in market: Content, social, editorial, and PR that carries an argument instead of filling a calendar.
• Capturing it, yourself: The self-serve funnel. Signup, activation, onboarding. Finding where people quit in the analytics.
• Lifecycle and email: Nurture, retention, winback.
• Paid, where it earns its place: With the discipline to know when a channel is buying demand we already made versus making new.
• Search and answer-engine visibility: Being there when people start looking once we give them the words.
• Instrumentation: Measurement that defends top-of-funnel spend to a skeptical room, and reporting that shows what converts.
• Across both: turning product reality into market reality with product, engineering and creative; building AI workflows we have not thought of yet; and hiring your team when the math says so.

Benefits

• Fully remote within the US
• 100% employer-paid medical, dental and disability, with vision option
• Traditional and Roth 401(k) with a 4% company match
• Flexible paid time off, 9 paid holidays plus 2 floating holidays
• Paid parental leave
• Annual office supply allowance, monthly internet stipend and employer-paid cell phone
• Opportunities to connect virtually and in-person twice a year with our fully remote team

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed