Head of Marketing

Pylon•San Francisco, CA

9d•Onsite

About The Position

Pylon is seeking a Head of Marketing to lead its positioning, storytelling, and growth initiatives. This is a strategic leadership role responsible for setting product marketing and messaging strategy, driving pipeline generation as a company-level metric, and leading a team covering product marketing, brand, content, events, and performance. The Head of Marketing will collaborate closely with the CEO and leadership team on go-to-market strategy for a rapidly scaling company that has demonstrated product-market fit.

Requirements

8+ years in B2B software marketing, including 2+ years leading a multi-functional marketing team (brand, content, product marketing, or performance).
3+ years in product marketing, with experience in positioning, messaging, competitive strategy, or product launches at a B2B software company.
Proven ability to translate complex products into understandable narratives for buyers, reps, and board members.
Experience building or scaling a marketing function at a fast-growing startup (Series A-C preferred), including hiring and developing managers or senior individual contributors.
Understanding of how positioning and messaging impact pipeline and demand generation.
Experience operating at the executive level, communicating performance and strategy to CEOs and boards.
Strong analytical skills, with proficiency in Salesforce, attribution tooling, and funnel reporting.
Ability to be hands-on when necessary, contributing directly to launches, positioning, or campaigns.

Nice To Haves

Additional exposure to brand, content, or demand generation beyond product marketing.
Experience with a fast-growing startup (Series A-C preferred).

Responsibilities

Own product positioning, messaging, and narrative, translating Pylon's functionality into a compelling story for buyers, reps, and the board.
Drive product and feature launches end-to-end, including go-to-market planning, sales enablement, competitive intelligence, and tracking impact on pipeline and win rates.
Elevate brand and messaging with a focus on pipeline generation, ensuring all initiatives contribute to business goals.
Lead and develop a team of six marketing professionals (Product Marketing Manager, Lead Brand Designer, Events Marketer, Content Marketer, two Performance Marketers), enhancing their functional operations and integration with pipeline goals.
Build and execute the company's overall marketing strategy in alignment with business and revenue objectives.
Set marketing OKRs and report on performance to the executive team and board.
Own pipeline generation strategy and be accountable for the pipeline number with the CEO and Sales.
Set and manage the multi-channel demand generation strategy, including paid media, events, content, and inbound marketing, focusing on levers that impact pipeline.
Partner with Marketing Operations on strategy and with Sales on go-to-market strategy, pipeline, and demand generation to achieve goals.
Define and measure marketing ROI and attribution across channels, optimizing spend based on performance.
Build and scale the marketing team by identifying gaps, advocating for headcount, and hiring talent.