Head of Marketing - Labrynth

Infinity

14d • $125,000 • Remote

About The Position

Labrynth is seeking a senior marketing leader to own the company's narrative, drive demand generation, build a product marketing engine, and develop the marketing function from the ground up. This is a hands-on, executive role reporting directly to the CEO, with a seat at the leadership table. The ideal candidate will have experience building a category in regulated markets and a proven track record of building marketing engines. The role involves direct execution across content, demand generation, product marketing, and earned media, while managing a junior marketer. Success will be measured by pipeline contribution and brand equity, not activity metrics.

Requirements

• 5+ years building B2B marketing functions in regulated industries
• At least 3 years in a senior or leadership role at a seed or Series A startup
• Experience building a marketing function from scratch or near-scratch
• Direct experience marketing into regulated buyers across energy, nuclear, infrastructure, construction tech, govtech, permitting, compliance, or financial services
• Player-coach DNA: personally written bylines, built campaigns, briefed reporters, and shipped launches
• Strong product marketing instincts: ability to translate complex technical products into clear, differentiated positioning
• Demand generation track record with specific pipeline numbers sourced or influenced
• Comfortable generating earned media outcomes directly with reporter and analyst relationships in govtech, regtech, energy, infrastructure, AI, or compliance
• Exceptional writer: clear, direct, and outcome-first one-pagers, narratives, and emails
• Comfort in a fast-moving, founder-led environment: holding strong points of view, constructive pushback, and shipping under uncertainty
• Advanced experience using Claude, HubSpot, LinkedIn, and modern marketing operations tools

Nice To Haves

• Success in the First Six Months: A clear category narrative used consistently across sales, fundraising, and customer-facing surfaces
• Success in the First Six Months: Consistent pipeline contribution from marketing-led efforts, measurable in HubSpot
• Success in the First Six Months: A functioning content engine producing weekly output, not sporadic activity
• Success in the First Six Months: At least one high-quality tier-one or equivalent earned media placement tied to a company milestone
• Success in the First Six Months: Marketing function operating as the primary engine for narrative, demand generation, and investor support

Responsibilities

• Own pipeline generation as the marketing function’s primary accountability, measured on sourced and influenced revenue
• Build repeatable demand programs across outbound, content, paid experiments, events, webinars, and ABM into priority accounts
• Drive product marketing across active verticals: messaging hierarchy, sales enablement collateral, competitive intelligence, and pricing communication
• Own the Labrynth narrative and category positioning across our active verticals: advanced-nuclear licensing, labor compliance, municipal permitting, and regulatory benchmarking
• Expand the Red Tape Index into a repeatable engine for earned media, inbound demand, and investor narrative, including the U.S. index and Red Tape Index Australia
• Run a content engine that compounds week over week through founder-led bylines, technical content, customer case studies, and original research
• Own the website, brand standards, design systems, voice, and visual identity
• Lead earned media and analyst relations directly with your own reporter and analyst relationships
• Build the growth narrative including market sizing, competitive landscape, and traction storytelling in partnership with the CEO
• Directly manage and develop one junior marketer while setting the foundation for a scalable function

Benefits

• Compensation designed for senior operators with meaningful equity at a stage where it compounds
• Quarterly team offsites
• High trust, low ego, high velocity environment
• Competitive Base ($125,000)
• Performance Bonus
• Equity

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed