Head of Marketing (Digital Marketing - Concierge Medicine)
About The Position
Private Medical is seeking a dynamic and experienced Head of Marketing to enhance brand visibility and support growth initiatives. This role involves executing digital marketing and website campaigns, developing compelling pitch materials, and leading strategic public relations efforts. The position requires a blend of creativity, strategic thinking, and hands-on execution to communicate the company's story and value proposition. The ideal candidate is a proactive marketing expert who thrives in a highly autonomous role, communicates exceptionally well, collaborates effectively across stakeholders, and confidently manages priorities in a dynamic environment. They should be interested in making a meaningful, long-term contribution to the continued evolution of the Private Medical brand.
Requirements
- Bachelor's degree in marketing, business administration, communications, journalism or a related field.
- Minimum of six (6) years of relevant experience, ideally with a balanced background across agency and in-house roles.
- Excellent written and verbal communication skills with the ability to craft compelling content and deliver impactful presentations.
- Deep understanding of content marketing strategies, SEO, SEM, Generative search , social media marketing, and analytics tools.
- Strong cross-functional collaboration skills with the ability to coordinate and inspire a diverse team of collaborators, contractors and agency resources.
- Exceptional organizational and project management abilities, with a keen attention to detail and the ability to prioritize and multitask effectively.
- Must reside in one of our operating states: California, New York, Florida.
Nice To Haves
- A master's degree is a plus!
- Experience working with luxury, premium, or aspirational brands targeting affluent audiences is a plus!
Responsibilities
- Lead and execute a comprehensive digital marketing strategy focused on driving qualified leads and revenue for our high value product.
- Own and optimize SEO strategy, including technical SEO, website optimization, keyword targeting and content development to improve organic rankings and visibility.
- Plan and manage performance marketing campaigns across paid channels (search, display, social) continuously optimizing for ROI and conversion rates.
- Oversee redevelopment of company website and external facing digital assets.
- Develop and refine compelling pitch materials that clearly articulate the Private Medical narrative and resonate with partners and key stakeholders.
- Lead public relations strategy to enhance brand visibility and secure high-impact earned media opportunities.
- Pursue media and speaker engagements, including podcasts.
- Support thoughtfully curated content and event initiatives (including newsletters, salon series, and executive events) that drive engagement, reinforce brand positioning, and complement broader digital growth efforts.
- Stay ahead of industry trends, emerging tools, and best practices in digital marketing, SEO and audience targeting.
Benefits
- A competitive starting salary commensurate with experience and skills
- 401(k) with a match (up to 3% of salary)
- Robust health benefits
- Wellness and WFH reimbursement (up to $1,500/year)
- 3 weeks of paid time off
- 10 paid holidays off & 1 floating holiday
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What This Job Offers
Job Type
Full-time
Career Level
Senior
