Head of Marketing

Kestra Technologies•New York, NY

8d•Remote

About The Position

Kestra is the fastest-growing open-source orchestration project in the world, with nearly 30,000 GitHub stars and hundreds of contributors. Following a $25M Series A, the company is accelerating its US expansion. Kestra addresses the problem of legacy orchestration platforms that are costly to maintain, difficult to modify, create vendor lock-in, and cannot handle modern complexity. Kestra's open-source platform is designed for rapid adoption and provides full visibility and control over workflows. The company is trusted by major enterprises and aims to become the orchestration standard for all enterprises. This role is crucial for matching the company's strong product-market fit and enterprise traction with a marketing function that can sharpen positioning, accelerate the transition to executive-level buying, and build a scalable demand engine. This is a player-coach role where the individual will build the team and systems while also being hands-on.

Requirements

Proven marketing leader in B2B developer-facing SaaS (data engineering, infrastructure, DevOps, or open-source).
Exceptional at positioning and narrative: ability to write a homepage, a pitch, and a battlecard.
Comfortable with both PLG and Enterprise motions: understanding how to turn community adoption into enterprise pipeline.
Builder mindset with a doer's instinct: ability to set up systems and KPIs and ship work without waiting for headcount.
Strong at managing agencies and freelancers: including briefs, quality bar, and speed.
Data-driven without over-engineering: ability to measure what matters and act on it.

Nice To Haves

Background in orchestration, data platforms, infrastructure automation, or workflow tooling.
Experience with a company relaunch or rebrand in a technical B2B context.
Familiarity with analyst relations and PR in the developer infrastructure space.

Responsibilities

Own positioning and narrative: define how Kestra is understood in the market, including ICP, differentiation, and a messaging framework.
Drive brand and web maturity: lead website refresh and asset relaunch to reflect the product and meet enterprise buyer needs.
Build the demand engine: design and execute go-to-market strategies for PLG/OSS-to-Enterprise conversion and top-down Enterprise, owning pipeline generation in shared accountability with Sales.
Enable the revenue team: produce assets and plays to make Sales more effective and maintain a feedback loop between deals and Marketing output.
Build and lead the team: hire and structure the Marketing function, leveraging agencies and freelancers.