Head of Marketing - Value Added Generics
About The Position
The Senior Director, Head of Marketing – Value Added Generics will lead U.S. marketing strategy and commercialization for Lupin’s portfolio of differentiated pharmaceutical products, including 505(b)(2), value-added and specialty generics, and biosimilars. The role covers portfolio and brand strategy from business case evaluation and go-to-market planning through early commercialization, launch, and lifecycle management. It combines strategic growth, marketing, launch excellence, market insights, payer and customer/channel understanding, and cross-functional leadership to establish Lupin as a leader in differentiated and value-added generics and specialty pharmaceuticals. The leader will set portfolio priorities and marketing plans, develop differentiated customer value propositions, guide commercial input into product and business development decisions, and build scalable marketing capabilities and launch processes. The position also leads and develops marketing talent and external agency partners, with budget and compliance oversight.
Requirements
- Bachelor’s degree in Business, Marketing, Life Sciences, or a related discipline.
- At least 12 years of progressive pharmaceutical or biotech commercial experience, including significant U.S. marketing experience.
- Demonstrated success in pharmaceutical product commercialization, including pre-launch and new product launches.
- Strong understanding of U.S. payer and market access, reimbursement, customer, and channel dynamics.
- Strong strategic, analytical, and financial acumen, with experience in forecasting, market research, and business planning.
- Proven ability to lead cross-functional teams and influence senior stakeholders in a matrix organization.
- Entrepreneurial mindset and demonstrated ability to build new capabilities and operate in evolving business environments.
- Strong executive presence, communication, leadership, and people-development skills.
Nice To Haves
- MBA, PharmD, or another advanced degree.
- Experience in 505(b)(2), specialty pharma, value-added or complex generics, biosimilars, or differentiated pharmaceutical products.
- Experience with retail, LTC, institutional, specialty pharmacy, hospital/GPO, clinic, mail-order, value-based, or payer-driven channels.
Responsibilities
- Lead U.S. marketing strategy for 505(b)(2), value-added generics and specialty products, biosimilars, and other differentiated products.
- Develop portfolio, brand, and commercialization strategies based on unmet needs, product differentiation, competition, payer and market access, and channel dynamics.
- Lead pre-launch and launch planning, including segmentation, prioritization, targeting, positioning, messaging, market development, customer engagement, and launch readiness.
- Build differentiated value propositions for HCPs, pharmacists, patients and caregivers, payers, organized providers and institutions, health systems, GPOs, and other relevant customers.
- Establish annual and long-term marketing plans, priorities, resource allocation, and portfolio KPIs.
- Partner with R&D, Regulatory, Medical Affairs, Portfolio, and Business Development to incorporate commercial insights into product development and lifecycle strategy.
- Partner with Market Access, Pricing, Contracting, Sales, and Key Accounts to integrate payer, reimbursement, formulary, institutional, and channel considerations into brand strategy.
- Lead market research, competitive intelligence, patient and customer journey analysis, and performance analytics to identify opportunities and optimize commercial strategy.
- Partner with Finance and Commercial Analytics on forecasting, business cases, scenario planning, and investment decisions.
- Provide commercial input into portfolio evaluations, business development opportunities, and lifecycle-management strategies.
- Lead cross-functional launch teams across Marketing, Medical, Market Access, Sales, Regulatory, Supply Chain, Finance, and Commercial Operations.
- Build scalable marketing capabilities, processes, and launch playbooks as the differentiated portfolio expands.
- Lead, coach, and develop marketing talent and external agency partners while maintaining appropriate budget and compliance oversight.
Benefits
- Discretionary performance bonus of 25%, based upon eligibility.
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What This Job Offers
Job Type
Full-time
Career Level
Director
