Head of Marketing, US

Halter • Boulder, CO

1d • Onsite

About The Position

Halter is seeking an exceptional marketing leader to significantly grow its presence in the US, aiming to make it one of Halter's largest global markets. This senior leader will be responsible for building brand recognition across all ranching communities in the region and driving revenue performance. The role requires a strategic thinker who can own the full-funnel marketing strategy, encompassing acquisition, expansion, and retention, to achieve revenue outcomes. The Head of Marketing will collaborate closely with go-to-market leadership to develop this strategy, build a high-performing team, and generate demand and pipeline for sustained growth. Support will be provided by the global marketing team at Halter's New Zealand HQ, offering established brand frameworks and strategic guidance. The ultimate responsibility lies with the Head of Marketing for acquiring, expanding, and retaining top ranches in the US market.

Requirements

• Full-funnel revenue thinker, not a channel specialist, with experience owning acquisition, expansion, and retention outcomes.
• Customer-led approach, energized by time on ranch with customers and translating that understanding into commercial decisions.
• Builder and world-class operator, capable of building and leading a high-performing team, with experience scaling marketing or growth functions in fast-paced environments.
• Comfortable rolling up sleeves and playing an 'executor' role, while also empowering the team.
• Genuinely commercial mindset, comfortable being measured on revenue numbers and demanding it from oneself and the team.
• First-principles thinking, using global frameworks intelligently and making evidence-based cases for regional market needs.
• Strong operator across both brand and demand, comfortable moving between tone-of-voice and CAC/ROI conversations.
• Comfortable with ambiguity and owning outcomes to figure out the path forward.
• AI-forward operating mode, utilizing AI for content drafting, personalization, and data analysis, treating headcount as a last resort.
• Experience in a fast-paced environment.

Nice To Haves

• Experience scaling a marketing or growth function.

Responsibilities

• Own the regional marketing strategy and budget end to end, setting the vision and plan for Halter to achieve category leadership and become one of the largest revenue markets.
• Be accountable for the organic channel's contribution to pipeline and CAC, developing a thesis for how Halter earns trusted-voice status without solely relying on paid attention.
• Invest resource across organic vs. paid channels based on data-driven decision-making and build a content strategy that compounds through SEO-driven rancher resources, owned channels, and organic social.
• Partner with sales leadership to define an events strategy, including field days, expos, and rancher gatherings, that directly impacts pipeline and integrates with the territory manager model.
• Build a library of local customer case studies and proof points for both acquisition and expansion/retention.
• Collaborate with the Performance Marketing function to manage paid channels with a focus on CAC and pipeline contribution.
• Support and drive the enterprise/larger-account pipeline in North America, adapting strategies for different buying committees and sales cycles.
• Own and report on pipeline, CAC, brand awareness, and the complete revenue picture for the region, designing marketing strategies across the entire funnel from acquisition through NDR.
• Adapt Halter's global brand foundation to resonate with regional customers, making judgment calls on language, imagery, and humor.
• Develop ROI case studies and compelling storytelling to address rancher objections such as price, proof, and switching risk.

Benefits

• Employee Stock Ownership Plan (ESOP)
• Unlimited PTO
• Employee Assistance Program (EAP) & paid wellness leave
• Comprehensive health benefits (Medical, dental, and vision)
• Personal growth fund ($750 USD per year)
• Parental leave (16 weeks paid for birthing parents, 8 weeks for non-birthing parents)
• 401(k) with employer match
• Onboarding travel to New Zealand HQ

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed