Head of Marketing - Global

MetaOptima•Vancouver, BC

12d•Hybrid

About The Position

At MetaOptima, we’re on a mission to revolutionize dermatology with artificial intelligence-powered software, hardware, and SaaS solutions that make care faster, smarter, and more affordable. Our award-winning products — DermEngine, MoleScope, and OptimaScan — are trusted by hundreds of dermatology and skin cancer centers worldwide, including many of the world’s leading centers of excellence in dermatology and onco-dermatology. With strong traction in Canada, the U.S., EU, Australia, and New Zealand, we’re scaling fast — and we’re looking for a visionary marketing leader to drive our global strategy and execution. We’re a team of passionate, innovative people who thrive on working together to build life-saving technology for medical professionals and patients. If you’re analytical, creative, and experienced in SaaS, healthcare marketing, and AI-driven growth strategies, this is your opportunity to make a global impact. We are seeking a Head of Marketing to lead MetaOptima’s worldwide marketing strategy. You’ll drive brand positioning, demand generation, and AI-powered marketing innovation to ensure our solutions reach healthcare providers, enterprises, and partners across international markets. This role requires a leader who is both strategic and hands-on: someone who can build a world-class marketing team, leverage AI-driven tools to scale impact, and collaborate across Sales, Product, and Customer Success to establish MetaOptima as the global leader in AI-powered dermatology solutions.

Requirements

Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
4+ years of senior-level experience in B2B SaaS and healthcare marketing, ideally within high-growth companies.
Proven success in scaling SaaS ARR, driving pipeline generation, and building global brand authority.
Strong understanding of healthcare marketing, including hospital/clinic procurement cycles and regulatory requirements.
Hands-on expertise with digital marketing, HubSpot (CRM/automation), GEO/SEO/SEM, ABM, and AI-powered campaign management tools.
Excellent written and verbal communication skills; ability to articulate value propositions to diverse global stakeholders.
Experience managing marketing budgets, KPIs, and delivering executive-level reporting.
Comfortable in a startup culture, with the ability to balance strategic leadership and hands-on execution.

Nice To Haves

Experience in digital health, MedTech, or AI-driven healthcare solutions.
Prior success integrating AI marketing tools (e.g., predictive analytics, personalization engines, generative AI content tools) into global campaigns.
Familiarity with HubSpot and marketing automation.
Track record in leading international marketing campaigns across multiple regions.

Responsibilities

Marketing Strategy – Define and execute global B2B healthcare marketing strategies to expand SaaS adoption, device sales, and enterprise presence.
AI-Powered Demand Generation – Leverage AI-driven personalization, predictive analytics, and marketing automation to create scalable inbound/outbound campaigns, account-based marketing (ABM), and digital programs (GEO, SEO, PPC, CRM).
Brand & Messaging – Shape MetaOptima’s global brand voice, positioning, and thought leadership, ensuring consistent storytelling across all channels.
Content & Collateral – Oversee development of white papers, case studies, digital campaigns, training resources, and AI-assisted content creation.
Campaign Execution – Launch and optimize marketing campaigns for new products, features, and regional expansions with measurable ROI.
Cross-Functional Collaboration – Work with Sales, Product, and Customer Success to align marketing execution with company growth priorities.
Analytics & KPIs – Use AI-enhanced analytics to monitor campaign performance, competitor activity, and customer insights; provide leadership with actionable, data-driven reporting.
Events & Conferences – Manage conference planning, vendor shows, and workshops, ensuring a strong global presence and pipeline contribution.
Team Leadership – Recruit, mentor, and build a high-performing marketing team with a culture of experimentation, innovation, and AI adoption.