Head of Global Partner Marketing Strategy

Sigma Computing•San Francisco, CA

7h•Onsite

About The Position

Sigma is seeking a Head of Global Partner Marketing Strategy to serve as the primary bridge between our Partner and Marketing teams, and our most critical ecosystem partners. This is a high-impact, go-to-market strategy role designed for a leader who can command an executive audience and translate complex alliances into market-leading positioning and GTM execution. You will be responsible for developing the overarching partner marketing strategy and cascading unified go-to-market (GTM) plans across both Sigma and our strategic partner organizations.

Requirements

8–10 years of B2B technology marketing experience, specifically within partner marketing, alliances, or ecosystem programs.
Deep understanding of cloud data warehouse ecosystems (e.g., Snowflake, Databricks) and how analytics/BI layers integrate within these architectures.
Proven ability to craft compelling messaging that resonates with both executive-level partners and end-customers.
Experience managing MDF budgets and tracking program performance (influenced pipeline, partner-sourced bookings).
Exceptional organizational skills with the ability to manage multiple high-priority programs simultaneously.
Willingness to travel occasionally to partner events and industry conferences.

Responsibilities

Act as the marketing liaison to partner managers and executives, facilitating working sessions to ensure Sigma’s value is integrated into the partner’s long-term roadmap and vice versa.
Develop "Characterization Profiles" for key partners, identifying their internal priorities, strengths, weaknesses, and industry focuses.
Work with the Partner Team to define the priorities and tiering of partners, identifying the "White Space" where Sigma and the partner can dominate the market together.
Map the ecosystem to identify collaboration opportunities and navigate "co-opetition" through careful messaging.
Create "Executive Value Propositions" that position joint Sigma + Partner solutions as market leaders.
Extract the "Partner Angle" from complex customer success stories to prove mutual ROI to partner sales and leadership teams.
Design and execute integrated programs—including webinars, ebooks, and ABM plays—aligned with partner roadmaps and Sigma product launches.
Design "event-in-a-box" activations for SIs, including enablement guides and co-marketing options.
Help lead Sigma’s strategy and positioning at major industry events such as Snowflake Summit and Databricks Data + AI Summit.
Own and optimize the Marketing Development Fund (MDF) strategy, ensuring spend aligns with high-priority strategic goals.
Serve as the primary link between internal Sales, Partnerships, and Product teams and external partner stakeholders.
Collaborate with Product Marketing to develop technical briefs, ROI calculators, battlecards, and partner playbooks.