Head of Marketing Strategy
About The Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel.
Requirements
- 12-15+ years of experience in relevant field
- Undergraduate degree required, Master's preferred.
- Digital marketing
- AI organizational readiness and capabilities
- People management and development
- Market analysis
- Design
- Innovation
- Brand development & building
- Sustainability
- Brand communication
- Brand activation
- Financial planning & budgeting
- Trade, customer knowledge & ecom area
- Category & brand strategy
- Critical thinking
- Decision making
Responsibilities
- Identifies long-term opportunities, develops strategies and creates SBU marketing strategy and campaigns
- Develops and oversees marketing initiatives to accomplish global BU and SBU category financial goals
- Partners with business to support and drive execution of series of projects in line with overall BU / SBU / category strategy
- Develops and oversees consumer end-to-end strategy execution incl. digital marketing, content, media planning, agency and platform partner management
- Leads, coaches and develops SBU regional (project) teams; partners with internal and external departments to effectively meet goals
- Ensures continuous improvement initiatives in SBU to further develop the business
- Analyses portfolio of market segments with customer penetration, market potential / share, profitability and competition
- Leverages analytics to evaluate campaign, content and channel performance and to drive marketing ROI
- Develops and distributes communications content to support engagement strategies and product go-to-market plans
- Develops agile go-to-market strategies and plans for selected initiatives
- Works with regions to adapt SBU plans and assets to develop innovative regional programs
- Acts as the global Brand Equity Guardian, in terms of development, testing and assessment of brands
- Leads and develops SBU Inno Pipeline of the relevant category by leading cross functional teams from Ideation to GTM.
Benefits
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Annual performance bonus
- Comprehensive healthcare including mental health support and 401(k) plan matched by employer
- Family benefits including fertility support, fully paid parental leave, caregiver services
- 1 day off, sickness leave, holidays, volunteer time off, summer Fridays & more
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
