Head of Marketing & Creative

Dryft•San Francisco, CA
•Onsite

About The Position

As our Head of Marketing & Creative, you'll bring the energy of the best B2C brands to a company that builds AI for factories, machines and the people who run them. One day you're filming a rollout on a shop floor in rural Germany; the next you're turning it into the post everyone shares; and the night after, you're filming the after-party at a hackathon we host. You'll find the story that turns Dryft into a brand people remember.

Requirements

  • Proven creator – you've grown an audience, yours or a brand's, and you know what converts, not just what looks good
  • Master of the hook – you're a great storyteller in writing and on camera, and you know how to grab attention in the first two seconds
  • Cinematic eye – you film, light and edit in a cinematic style that makes a hydraulic press look like a movie
  • Designer, too – you design as well as you film and write, and you spot a misaligned logo on a trade show banner from across the hall
  • Always hunting for inspiration – you spot new formats on LinkedIn, Instagram and YouTube before they take off, and you use what works before anyone else does
  • Relocation – you're ready to work onsite in San Francisco (we support visa)

Responsibilities

  • Make Dryft impossible to miss – show the team, the plants and the after-parties, so the best people, customers and partners come to us before we reach out to them
  • Build the content engine – write, design, shoot and edit it yourself, from launch posts, to customer stories to trailers, photos and content sessions with the whole team
  • Set the creative direction – you define how Dryft looks and sounds everywhere, from the website and the smallest design detail to new launches, trade shows and hackathons
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