Head of Marketing and International Business Development

Siemens•Peachtree Corners, GA

12h•$171,217 - $293,515•Hybrid

About The Position

The Head of Marketing and International Business Development will set the integrated marketing and international business development agenda for Siemens Electrical Products, translating business priorities into focused go-to-market programs and building capabilities that increase customer preference and profitable growth. The role connects strategy, portfolio innovation, customers, channels, and international growth across North America and selected global markets. The position leads a multidisciplinary organization spanning strategic and product marketing, go-to-market initiatives, regional and digital programs, customer and channel engagement, and international business development. It works across Product Management, Sales, Communications, Digital Technology, country organizations, and external partners to clarify priorities, focus investment, and establish disciplined execution. The role is based in Peachtree Corners, Georgia, or Dallas, Texas, and uses a hybrid remote/office work mode. Domestic and international travel is approximately 20%, based on business needs.

Requirements

Bachelor’s degree in marketing, business, engineering, or a related field.
12 or more years of experience in B2B marketing, commercial strategy, business development, product marketing, channel management, general management, or comparable leadership in an industrial, electrical, technology, or similarly complex environment.
Experience developing and executing go-to-market strategies, product commercialization, portfolio positioning, customer journeys, and sales enablement through distributors, contractors, OEMs, panel builders, data center customers, and ecosystem partners.
Experience in digital marketing, marketing technology, analytics, data-driven or AI-driven insight marketing, and AI-enabled tools.
Experience leading multidisciplinary teams and influencing senior stakeholders across a matrixed organization, with executive-level communication, presentation, negotiation, and change leadership.
Experience in commercial and financial management, including budgets, resource allocation, business cases, growth planning, performance management, and international market evaluation and execution across countries and cultures.
Ability to travel domestically and internationally approximately 20% based on business needs.
Legally authorized to work in the United States on a continual and permanent basis without company sponsorship.

Nice To Haves

MBA or another relevant advanced degree.
Experience in electrical products, power distribution, industrial technology, or adjacent infrastructure markets.
Experience leading marketing or business development across North America and selected international markets.
Spanish-language capability for collaboration across Mexico and Latin America.
Experience with Salesforce CRM, Power BI, marketing automation and outreach platforms, and AI-enabled marketing tools.

Responsibilities

Set the integrated marketing and international business development strategy, including priority markets, customers, value propositions, investments, and measurable business outcomes.
Lead product launches and strategic growth programs through market positioning, channel plans, sales enablement, launch readiness, and post-launch performance tracking.
Strengthen relationships with distributors, contractors, OEMs, panel builders, data center customers, and ecosystem partners through targeted programs that improve preference, loyalty, knowledge, and ease of doing business.
Build a customer-facing regional marketing model that supports sales priorities, captures market intelligence, monitors product performance, and creates a structured feedback loop to the business.
Advance digital marketing, AI-enabled content and knowledge platforms, customer portals, learning experiences, analytics, and data-driven tools that deliver measurable value for sellers, partners, and customers.
Grow the UL-based Electrical Products business outside the United States by aligning with Canada and Mexico and pursuing selected opportunities in South America and the Middle East.
Lead and develop a multidisciplinary team; own the marketing budget, resource allocation, performance metrics, and executive reporting.
Represent Electrical Products North America with senior leaders, customers, partners, industry associations, country teams, and global stakeholders.