Head of Marketing and Corporate Communications

Buffkin / Baker•Norfolk, VA

About The Position

The Head of Marketing and Corporate Communications will serve as the leader of the Marketing and Public Relations team, responsible for shaping, implementing, and leading the hospital’s contemporary marketing strategy. This individual will oversee all aspects of marketing and communications, including creative services, publications, advertising, advertising, web, social media, broadcast media, and public relations. Reporting to the VP of Strategic Planning & Business Development and leading a team of six, the Head of Marketing and Corporate Communications will manage an integrated media relations program that engages traditional outlets as well as digital platforms across local, regional, national, and international audiences. As both a strategic leader and trusted advisor, the Head of Marketing and Corporate Communications will ensure that marketing initiatives align with the hospital’s mission, values, and strategic priorities. Building on recent efforts to strengthen brand identity and organizational transparency, the incoming leader will have the opportunity to refine CHKD’s brand strategy, enhance communications infrastructure, and develop processes that promote service quality, budgetary compliance, and departmental clarity. This role requires both independence in problem-solving and a collaborative approach to advancing the hospital’s reputation and long-term growth.

Requirements

Bachelor’s degree in marketing, business or a closely related field required; Master’s degree preferred.
7-10 years of progressive marketing experience.
Professional knowledge of areas of responsibility to include theory, practice and administration in order to direct planning and implementation
Knowledge of publishing, design and word processing software.
Proven ability to build and lead high-performing teams and teams-of-teams, collaborate across functions, and influence at the board and executive level.

Nice To Haves

Experience in healthcare (acute care hospital and/or children’s hospital) or hospital system is strongly preferred.
Results-driven leader, capable of building consensus, executing innovative marketing tactics, and driving impactful outcomes.
A digital savvy leader with the ability to expand market share.
Serves as an active subject matter expert across the spectrum of marketing, public relations, and corporate communications with a focus on contemporary marketing strategies.
Strategic thinker with the ability to balance long-term brand vision and immediate marketing execution while working cross-functionally to maximize the organization’s reach.
Strong interpersonal and communication skills, with credibility across all levels of the organization.
Builds relationships easily and effectively.
Mission-aligned leadership, committed to advancing children’s health through effective brand strategy, marketing innovation, and communication excellence.

Responsibilities

Develop crisis communications plans to ensure organizational readiness and effective response.
Design and implement marketing and corporate communication strategies, providing guidance on critical communication issues.
Attract, motivate, and coach talent to achieve corporate marketing and communication goals.
Foster a culture of efficiency, results-orientation, and customer focus within the marketing function.
Mentor and develop team members, building internal capacity and leadership within the department.
Independently manage daily operations, ensuring accountability for all assigned activities.
Lead, manage, coach, and train the marketing team, providing guidance, support, and mentorship to maximize performance.
Oversee recruitment, hiring, orientation, performance appraisals, and disciplinary actions, including termination processes when necessary.
Promote continuous improvement in processes and systems to enhance service quality and organizational impact.
Ensure compliance with HIPAA and other regulatory requirements across all marketing and communications activities.
Utilize research and data analysis to evaluate the effectiveness of marketing, public relations, and communication strategies.