Head of Live Sports
About The Position
Vibe.co is building a platform that makes TV advertising work like the rest of the acquisition stack: targeted, measurable, and optimized for results. Vibe.co is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house. Today, more than 12,000 brands use Vibe.co to reach 120 million+ households. In August 2026, Vibe.co became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta. This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel.
Requirements
- 12+ years in sports media, with senior experience in live sports ad sales, sports partnerships or programmatic supply
- You've negotiated live sports inventory or sponsorship deals with senior counterparts, and owned the revenue number
- Fluency in PG, PMP and direct deals, and in how live inventory is packaged and priced
- Experience hiring and leading a team
- Experience working across product, engineering, sales and legal to turn an open problem into a plan
- Working knowledge of privacy limits in content-level advertising, including the VPPA
Nice To Haves
- Experience with self-serve platforms or performance advertisers
Responsibilities
- Build senior relationships with the networks, streamers, leagues that hold live sports rights
- Negotiate inventory commitments, rates, minimums, makegoods across direct, PG, PMP deals
- Define sponsorship units, category rules for every partner deal
- Plan the partner roadmap across the sports calendar, from regular season to tentpole events
- Own the live sports P&L, with targets for revenue, margin, partners, campaigns
- Build the live sports rate card, from partner cost to sell-side price
- Track margin by partner, event, season to decide where to grow
- Hire a team covering partnerships, pricing, deal operations
- Define what live sports needs from the platform, from ad break scheduling to blackout rules
- Represent partner approval flows, creative rules, reporting limits to product teams
- Keep every deal inside the VPPA, with aggregate-only reporting, no identifier-based measurement
- Package live inventory around the sports calendar for the sales team
- Turn advertiser demand into partner priorities
- Run every campaign from signed deal to game-day delivery, makegoods included
Benefits
- Variable pay — Based on real Vibe business goals.
- Full health coverage — Comprehensive medical, dental, and vision insurance.
- 401(k) with matching — We invest in your future, not just your output.
- Flex PTO — Take the time you need. We measure results, not hours.
- Parental leave — Paid leave for all parents.
- Annual offsite — The whole team, once a year, somewhere worth the trip.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
