Head of Lifecycle Marketing

Manychat, Inc • Austin, TX

1d • Hybrid

About The Position

Manychat is seeking a Head of Lifecycle Marketing to own the entire customer journey from first touch to loyal advocate. This role will design and run the lifecycle engine that turns signups into activated users, free users into paying customers, and customers into long-term fans. The Head of Lifecycle Marketing will report to the VP of Growth Marketing and collaborate cross-functionally with Product Marketing, Product, Creative, Engineering, Analytics, and Content to build lifecycle programs that support the GTM motion and drive activation, conversion, retention, and expansion at scale.

Requirements

• 8+ years in lifecycle, CRM, or marketing automation ideally in product-led growth companies with a proven track record of moving activation, conversion, and retention metrics.
• Deep hands-on experience with a modern marketing automation platform (e.g., Braze, Iterable, Customer.io, HubSpot) and an understanding of deliverability, data flows, and event-based triggering.
• Strong analytical skills: fluent in funnel analysis, cohort retention, and experiment design, and comfortable in analytics tools.
• Experience leading and growing a team, with the communication skills to influence stakeholders at every level.
• Excellent project management: prioritize ruthlessly, manage timelines, and deliver in a fast-paced environment.
• A creative, customer-obsessed mindset! You sweat the copy and the segmentation logic equally.

Nice To Haves

• Familiarity with the creator economy, chat marketing, or freemium business models.

Responsibilities

• Own the end-to-end lifecycle strategy - onboarding, activation, free-to-paid conversion, engagement, retention, churn prevention, win-back, and expansion that is aligned with business objectives and audience segments.
• Build and orchestrate automated programs across email, in-product messaging, push, and chat channels, delivering the right message to the right user at the right moment.
• Design a segmentation and personalization framework based on user behavior, product usage, and audience type.
• Run a rigorous experimentation program: hypothesize, A/B test, measure, iterate.
• Partner with Product Marketing and Product on launches, promotions, and feature-adoption campaigns; partner with Analytics to build the measurement infrastructure lifecycle deserves.
• Establish KPIs across the funnel (activation rate, trial conversion, retention curves, LTV, reactivation), report on performance, and translate insights into action.
• Own the lifecycle tech stack and continuously improve tooling and processes.
• Hire, lead, and develop a team of lifecycle marketers, setting a high bar for craft and speed.
• Stay ahead of industry trends, best practices, and emerging technologies (including AI-driven personalization) to keep our lifecycle engine world-class.

Benefits

• Professional development budget for conference tickets, online courses, and other relevant resources to help you grow.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• Hybrid work and generous, flexible time off
• Work from where you need to
• In-office perks, including free meals and snacks.
• Company-funded sport activities, annual offsites and team-building events.
• AI tools (Claude, OpenAI, and more) are on by default from day one.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed