Head of Lifecycle Marketing

Landing

1d • Remote

About The Position

Landing is building the category for flexible, fully-furnished living. Every stay feels like home. That is the brand, and that is the product. A Landing guest gets the space of an apartment, the consistency of a hotel, and the warmth of a place that feels like it was made for them, for a night, a month, or a year.
We are a marketplace, not a landlord. Apartment owners bring their vacant units and we bring the guests, the technology, the furnishings, the pricing, and a local General Manager in every market. The model is capital-efficient by design and extraordinarily hard to replicate. We have spent years building a full-stack operating system for extended stays, from our booking platform and dynamic pricing engine to our in-market operations and 24/7 AI concierge, and that investment is translating into a business growing fast on every axis that matters.
Extended stays are the fastest-growing segment of travel and hospitality and the category is wide open. Hotels are commoditized. Airbnb is a coin flip. Landing is the only option that actually feels like home, and our guests prove it with their feet. They come back. They refer their friends. They pick us even when they don’t have to.
We are a growth-stage company, well-funded and accelerating rapidly. Apartment partners keep expanding their portfolios with us. Guests keep coming back. The brand is something travelers deliberately choose. The next chapter is about turning every returning guest into a real relationship, and that is why this role exists.
Landing is hiring a Head of Lifecycle Marketing to own one thing: guests come back. Repeat-booking rate, guest LTV, and direct demand from the existing base are your scoreboard. This is a builder’s seat. You’ll set the lifecycle strategy, rebuild the CRM stack, ship the programs, and run the measurement, with AI embedded in how you work, not bolted on.
We want a senior operator who moves fast, thinks commercially, and is already using AI to generate creative, build journeys, and run experiments faster than a traditional lifecycle marketer.

Requirements

• 6+ years in lifecycle, CRM, or retention marketing in a brand where voice and taste mattered.
• Hands-on operator in HubSpot.
• Experience with dedicated B2C lifecycle platforms like Braze, Iterable, Customer.io, or Klaviyo.
• Ability to segment, script, QA, and debug journeys without technical assistance.
• Data fluency; ability to assess campaign performance without relying solely on data analysts.
• Genuine AI fluency, with daily usage and informed opinions on its application.
• Experimentation discipline, including holdouts, incrementality, and pre-registered hypotheses.
• Commercial instinct; ability to articulate a repeat-driven margin story and defend the underlying math.
• High ownership mentality; preference for shipping imperfect solutions quickly over polishing perfect ones over extended periods.

Nice To Haves

• Exposure to dedicated B2C lifecycle platforms like Braze, Iterable, Customer.io, or Klaviyo.

Responsibilities

• Own repeat-booking rate, guest LTV, and direct demand from the existing base.
• Develop creative solutions to get customers to change their booking behavior.
• Act as the voice of the guest by maintaining a cadence of guest calls, reviewing every review and ticket, and feeding learnings back into Lifecycle, Product, Brand, and Ops.
• Proactively solve problems identified from guest calls and tickets, shipping fixes rather than just documenting them.
• Partner with Field Operations to ensure every guest message (confirmation, arrival, mid-stay, maintenance, post-stay) is timely, on-brand, and coordinated with operational status.
• Enhance in-unit hospitality through welcome moments, local guides, and physical brand details.
• Develop post-stay and win-back sequences that encourage repeat bookings without resorting to discounts.
• Implement a loyalty program that rewards repeat behavior and measurably influences it.
• Manage and rebuild the CRM stack and segmentation in HubSpot and ZoomInfo from first principles.
• Utilize AI tools (Claude, Braze AI, etc.) for generating copy, building journeys, personalization, and increasing execution speed.
• Implement a continuous backlog of experimentation, including holdouts and incrementality tests across audiences, channels, and offers.
• Extend the lifecycle playbook to B2B and partner demand, targeting corporate housing buyers and apartment partners.

Benefits

• Solid compensation package + stock options
• Comprehensive benefits - Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA
• 401(k) plan
• Access to ImmediatePay
• Super generous PTO policy
• Opportunities for upward mobility
• Travel perk: $750 USD annually in Landing Stays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 101-250 employees