Head of Lifecycle & Brand Marketing

OppFi•Chicago, IL

4h•$148,000 - $222,000•Remote

About The Position

OppFi is a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans. Through a transparent and responsible platform, which includes financial inclusion and excellent customer experience, the Company supports consumers who are turned away by mainstream options to build better financial health. We are a team of caring, innovative, and inclusive individuals who thrive in being immersed in diverse talents, expertise, perspectives, and backgrounds. Our employees approach every new challenge with an unparalleled ability to see what could be rather than settle for what is. Our business principles guide us and create an open and collaborative culture where we improve 1% every day, and the best ideas always win! We welcome individuals who want to make an impact in the financial system by facilitating credit access, expanding financial inclusion, promoting financial health, and delivering exceptional customer service. A few other fun facts about us. OppFi is one of the top consumer-rated financial platforms online, maintaining a 4.4/5.0-star rating on Trustpilot. We are a 2025 Crain’s Fast 50™ company and were named on Built In's 2026 Best Places to Work in Chicago.

Requirements

A deep understanding of omni-channel marketing, an ability to craft strategy from whitespace, professionalism in organizing many moving pieces and multi-tasking with a knack for prioritization.
Demonstrated ability to manage a team of 4+ direct reports.
An understanding of basic marketing law and guidelines balanced with a strategic understanding of business objectives.
The ideal candidate will be creative enough to help define a path forward while operating in a highly regulated industry.
The candidate should also have a hands-on ability to perform key marketing updates in large-scale CRM platforms.
Someone with exceptional communication skills that can manage not only internal communication to team members, leaders, and stakeholders, but who can also serve as the key voice of the OppFi customer via brand and customer communications.
10+ years of marketing experience with a focus in customer marketing
6+ years inspiring, managing, and coaching people and teams.
FinTech experience and knowledge of working in a highly regulated environment
The ability to break down complex problems, navigate white space and prioritize multiple initiatives to deliver a strategic roadmaps that meets and exceeds KPI’s
A knack for brand: tone, voice, look, and feel - you are the brand expert at OppFi and can provide concise creative solutions and feedback
The ability to collaborate within cross functional teams and build strong relationships across many functional areas within the organization.
Outstanding communication skills and the ability to connect, resonate, and establish credibility with stakeholders to effectively set and maintain priorities.
The ability to identify industry trends and best practices.
Experience delivering marketing via CRM, specifically the Braze Platform
Familiarity with leading Design, Prototyping, Project, Program Management and Development lifecycle tools such as Figma, Monday, Jira, etc.

Responsibilities

Develop Communication Strategies to increase customer conversion at every touchpoint; new loan originations and customer repayment are primary focal points.
Drive the overall Communications Strategy and the roadmap that delivers it - including key channels like Email, SMS, and Website, acting as the primary strategic owner of our Braze platform architecture.
Partner with Data to understand customer progression, develop meaningful cohorts, identify where customers fall out of the lifecycle, and uncover the behaviors and interventions that drive greater customer value.
Lead the communications strategy for operations and transactions related communications including payments, servicing, and collections.
Partner with Product leaders to integrate the intelligence of smart marketing with seamless technology to deliver product marketing experiences that surprise and delight.
Own lifecycle KPI’s and understand how these metrics relate to the greater business; escalate metrics to Senior Leadership on a regular cadence.
Define and own brand and creative standards, voice, and tone across product lines and collaborate with channel leads to implement.
Represent brand and creative in executive leadership forums and shape company wide go-to-market strategy.
Apply consumer insights and business intelligence to develop and refine customer design targets, brand positioning and brand identity (including logo, tone of voice, visual identity, etc.) and integrate these brand guidelines seamlessly into all lifecycle campaigns for the OppFi product.
Run an insights-first mentality where customer NPS, competitive intel, and qualitative insights provide a regular pulse on the OppFi customer experience.
Lead, mentor, and scale a team of Lifecycle Marketers, Design, and MarTech (4+ direct reports), ensuring flawless day-to-day execution of campaigns within Braze while fostering a culture of continuous A/B testing and optimization.
Recruit and mentor best-in-class talent while building a hard-working, thriving environment to promote a highly engaged, success-motivated team culture.
Promote a supervised test and learn environment that drives returns on marketing investment and marketing efficiencies.

Benefits

flexible, remote environment
401(k) matching program
generous paid time off
medical, dental, and vision coverage
tuition reimbursement
DoorDash DashPass
Figo pet insurance
Rocket Lawyer
access to LinkedIn Learning
Fringe, a lifestyle benefits platform that allows employees to decide how to spend rewards from dozens of vendors like Uber, DoorDash, and UrbanSitter.