Head of Growth at Royal Moving & Storage Inc.

Hire5

8d • Remote

About The Position

Royal Moving & Storage Inc. is seeking a performance-oriented, data-driven Head of Growth to manage unit economics, contractor and agency relationships, and oversee website conversion-rate projects. This role will bring operational clarity to marketing channels without the need to build a function from scratch. Initially, this is a fractional engagement (15-20 hours per week) with a clear path to full-time conversion within 3 months based on performance and mutual fit. The company, founded in 2012 and headquartered in Los Angeles, CA, is a top-rated moving company with five branches across the US, specializing in residential, commercial, and long-distance relocations and storage solutions. Joining Royal Moving & Storage means becoming part of a fast-moving, hands-on environment focused on operational excellence and customer satisfaction.

Requirements

• 5+ years of experience in performance or growth marketing.
• Strong analytical skills — GA4, attribution modelling, unit economics (CAC, LTV, payback).
• Experience managing SEO agencies as a client and evaluating their output.
• Solid understanding of local SEO and multi-location business dynamics.
• Hands-on experience with platforms such as Yelp Ads, Thumbtack, or LSA.
• Fluent English (written and verbal) — all agency and client communications are in English.
• Comfortable operating as an individual contributor with minimal oversight.

Nice To Haves

• Experience in home services, moving, or other local service businesses.
• Experience with CRO and A/B testing on WordPress.
• Familiarity with email marketing automation.
• Experience building reporting frameworks from scratch.

Responsibilities

• Build and own a central marketing dashboard that tracks all key metrics: CAC, LTV, payback period, lead volume, conversion rates, and channel ROI across all five markets.
• Deliver structured reports to the CEO enabling data-driven budget and strategy decisions.
• Audit current tracking infrastructure (GA4, call tracking, CRM) and ensure data accuracy.
• Manage and optimize active acquisition channels: Yelp, Thumbtack, Local Service Ads (LSA), organic SEO (including Google Map Pack), and word-of-mouth initiatives.
• Monitor SEO agency performance; run bi-weekly check-ins and review monthly reports.
• Identify which channels over- and under-perform by market; recommend budget reallocation.
• Work with the current agency managing the WordPress site to run structured A/B tests aimed at improving conversion rate.
• Apply visual judgment to identify UX and copy changes that improve lead conversion (e.g., CTA placement, colour, form design).
• Track and report on test outcomes with clear metrics.
• Own CAC, LTV, and payback metrics broken down by market and service type.
• Develop and maintain a channel-level performance framework to guide investment decisions.
• Bring strategic thinking to seasonal planning.
• Propose and execute growth experiments independently once trust is established.
• Maintain and improve the email marketing strategy currently run internally.
• Coordinate internally with the Head of Customer Acquisition on shared initiatives.

Benefits

• Fractional engagement starting at 15–20 hours per week, with a clear and expected path to full-time conversion within 3 months based on performance and mutual fit.
• Fully remote work.
• Direct access to the founder.
• Ownership from day one.
• Salary is paid in USD.

What This Job Offers

• Job Type: Part-time
• Career Level: Senior
• Education Level: No Education Listed