EverHealth - Head of Growth Marketing (Remote, US)
About The Position
At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. We are seeking an innovative, data-driven Head of Growth Marketing to lead our EverHealth growth marketing organization. The ideal candidate will have a proven track record in developing and executing high-impact growth strategies that drive brand awareness, customer acquisition, and customer advocacy. Reporting to the VP of Marketing, the Head of Growth Marketing will be responsible for overseeing all aspects of growth marketing, across strategic planning, campaign execution, and performance monitoring.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 10+ years in marketing with demonstrated experience in a leadership role.
- Proven success in driving growth, revenue and retention
- Strong understanding of customer acquisition techniques and cost optimization.
- Experience in Healthcare tech or B2B SaaS is highly desirable.
- Excellent leadership and team management skills.
- Strong analytical and problem-solving abilities.
- Exceptional communication and presentation skills.
- Must be eligible to work without sponsorship to qualify for this position.
Nice To Haves
- MBA or advanced degree a plus.
Responsibilities
- Develop and implement comprehensive growth marketing strategy for EverHealth portfolio across acquisition, expansion, and advocacy.
- Lead and scale a high-velocity growth marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
- Manage strategic agency partnerships to execute scalable growth marketing programs across inbound and outbound channels.
- Partner closely with key stakeholders across commercial and cross-functional teams, ensuring strategic marketing alignment with EverHealth business objectives.
- Design and implement comprehensive customer acquisition strategies to increase market share with ICP buying personas.
- Oversee creation and execution of integrated campaigns across inbound and outbound channels, including paid digital, organic (SEO+AEO), social media, email and events.
- Develop and execute partner marketing initiatives including co-branded campaigns, webinars, marketplace promotions, and partner-driven lead generation programs.
- Develop and refine inbound marketing programs to attract and engage prospects, including creation of high-value content and experiences that resonate with our target audiences.
- Own outbound campaign calendar including audience targeting, data strategy, messaging, and coordination with sales and revenue operations teams.
- Develop and implement customer expansion and retention strategies to increase customer lifetime value (CLV) and reduce churn.
- Partner with Product Marketing to ensure strategic alignment to EverHealth ICPs, buying personas and messaging frameworks across all campaign channels.
- Track and report on key marketing metrics, including TOF/MOF conversion rates, marketing attributed revenue, cost per lead, customer engagement, and brand sentiment.
- Measure and report on the effectiveness of integrated campaigns, making data-driven adjustments as needed, remaining within allocated marketing budget.
- Analyze market trends and customer data to identify and forecast new acquisition and expansion opportunities.
- Continuously test and optimize marketing strategies to improve performance and drive sustainable growth.
- Drive adoption of AI-powered marketing strategies, tools, and workflows to enhance campaign execution, audience targeting, and digital visibility.
- Stay ahead of industry trends and emerging marketing technologies to ensure EverHealth remains at the forefront of marketing innovation.
Benefits
- Continued investment in your professional development
- Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
