Ganey Law Group - Head of Growth Marketing

JobRack

2d•$4,000 - $5,500•Remote

About The Position

Ganey Law Group is a scaling immigration law firm with offices in DC and Arizona, serving both individual and business clients. The firm is people-oriented, generous, chill, and committed to doing excellent work. Over the next 12 months, the firm plans significant growth, including acquiring other law firms and expanding its footprint in Arizona and potentially Florida. Currently, the marketing efforts are not a primary focus for the founder, and the existing marketing person excels at execution but lacks strategic and brand direction. Ganey Law Group is seeking a Head of Growth Marketing to establish a robust marketing engine, help more people, and drive growth across all offices. This role requires senior strategic marketing leadership to own the strategy, generate proactive ideas, measure results, and shape the brand during this expansion phase.

Requirements

Senior growth marketing experience (roughly 5-7+ years).
Strategic thinker capable of ideation, planning, and measurement, not just execution.
Hands-on operator who wants to build and implement.
Strong brand and taste sensibility to create a premium, clean, Apple-like brand feel.
Data-driven with the ability to measure and report on marketing performance.
Ability to market to both B2C and B2B audiences.
Self-directed, able to take direction and run with it, checking in occasionally.
Proactive and opinionated, willing to push back and propose plans.
People-oriented and warm demeanor, suitable for a firm dealing with emotionally sensitive client issues.
Desire to stick around long-term.
3-4 hours of overlap with the team is expected.

Nice To Haves

Design or artistic background.
Affinity for premium or hospitality-style brands (hotels, Apple, high-end makeup brands) and experience in creating a great guest-like experience.

Responsibilities

Own marketing strategy across content, digital acquisition, SEO, paid, and conversion.
Proactively ideate, propose strategies, testing plans, budget allocation, and measurement methods.
Report on marketing results and track trends.
Define and control the brand voice and taste across all firm content.
Collaborate closely with the founder for input and direction.
Execute marketing initiatives alongside the existing marketing person responsible for implementation.
Build a scalable marketing engine for multiple offices (DC, Arizona, Florida) as the firm acquires other law firms.
Serve both B2C and B2B audiences.