Head of Growth & Demand

Tekmetric•Houston, TX

51d•Hybrid

About The Position

Tekmetric is seeking a Head of Growth and Demand to set the strategic direction for how we grow — across paid media, organic search, AI-driven visibility, our website as a primary conversion driver, and integrated campaigns that reach the right shops across SMB, Mid-Market, and Enterprise segments. You’ll hold full accountability for pipeline outcomes, build the programs that make inbound growth repeatable, and develop the team that sustains it. You’re a builder, not just an operator of an inherited playbook. You know how to stand up an inbound demand engine from scratch, find the channels and campaign strategies that work for a hard-to-reach SMB audience, and scale what’s working — all while holding yourself accountable to the numbers that matter to the business, not marketing vanity metrics. Marketers now have two jobs: marketing to humans, and marketing to machines. This role owns both. If you think in systems, live in the data, plan campaigns with the precision of a strategist and the urgency of an operator, and are ready to own the number — this one’s for you.

Requirements

10–12+ years in growth, performance marketing, demand generation, or digital acquisition roles in SaaS or high-growth tech — with meaningful time at the Director level or above
Proven track record of scaling inbound pipelines and managing multi-million-dollar paid media programs with direct pipeline accountability
Demonstrated experience owning integrated campaign planning across multiple segments (SMB, Mid-Market, and/or Enterprise)
Deep experience across SEO and AEO — technical, content, and on-page — and a sophisticated understanding of how AI is reshaping search behavior and discovery
Demonstrated ability to own a website as a revenue-driving product, not a marketing asset
Experience marketing to fragmented, distributed SMB audiences at scale — specifically reaching and converting a buyer who doesn’t behave like a typical enterprise buyer (no big procurement cycles, short attention spans, word-of-mouth driven)
Genuine fluency with AI-powered tools and modern martech — intent data platforms, signal-based targeting, AI-assisted content and personalization
Strong analytical and forecasting instincts: you build the model, own the number, and explain the delta
Experience building and developing a team — hiring, structuring, and elevating the people around you
Comfort operating at a senior level: peer relationships with Sales, RevOps, Finance, and Product; executive-facing communication; high-stakes decisions under uncertainty
Ability to prioritize ruthlessly, move fast, and create clarity for your team in a scaling environment

Nice To Haves

Experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries a plus
Familiarity with AEO strategies and LLM-driven discovery a plus
Familiarity with community-led growth or advocacy-driven acquisition models a plus

Responsibilities

Run High-Performance Paid Media: Own paid search and paid social strategy, execution, optimization, and reporting. Manage our performance marketing agency to ensure top-tier productivity and ROI. Oversee multi-million-dollar budgets with precision, balancing volume, quality, and efficiency across segments. Run continuous experimentation across targeting, bidding, creative, and landing experiences. Ensure paid media strategy is tightly integrated with campaign and acquisition motions across SMB, Mid-Market, and Enterprise.
SEO & AI-Driven Search Visibility: Scale organic growth across traditional search and emerging AI/LLM discovery channels. Build a durable, AI-accelerated content engine that captures high-intent demand from shops actively evaluating solutions. Execute across SEO fundamentals: technical health, content structure, on-page optimization, and search-friendly UX. Continuously evolve strategy based on how buyers search, discover, and evaluate — because the shop owner Googling “best auto repair software” and the LLM generating a vendor recommendation are now equally important audience.
Website & Conversion Performance: Own Tekmetric.com as a revenue-driving product built for conversion, clarity, and discoverability. Improve visitor → lead → SQL conversion rates across all entry points and segments. Build and optimize landing pages aligned to campaigns, segments, and the full customer journey. Establish a rigorous, always-on testing roadmap across pages, flows, and messaging. Partner with Brand, Product Marketing, and Product to ensure unified messaging and positioning across the site.
Integrated Campaign Planning: Own the annual and quarterly campaign calendar — developing coordinated, multi-channel campaign strategies that drive inbound volume across all segments. Lead segment-specific campaign planning for SMB, Mid-Market, and Enterprise — tailoring messaging, offers, channel mix, and timing to how each buyer discovers and evaluates solutions. Develop campaign briefs that Brand, Content, Product Marketing, and Customer Marketing execute against — ensuring every function is pulling in the same direction. Track campaign performance end-to-end from impression to pipeline, with clear attribution back to inbound volume by segment.
AI-Enabled Growth Operations: Leverage AI tools to accelerate content creation, testing velocity, and optimization at scale — building programs that perform for the human reading them and the machine deciding whether to surface them. Build systems that enable rapid iteration without adding headcount. Identify opportunities where AI can replace manual work and increase output quality and speed. Foster a team culture of experimentation, AI adoption, and operational excellence.
Analytics, Forecasting & Funnel Visibility: Build forecasting models to predict inbound volume, pipeline quality, and cost efficiency by channel and segment. Partner with GTM Ops on attribution and funnel visibility — ensuring you have the reporting infrastructure to make fast, high-quality decisions. Monitor performance daily to spot trends early and act quickly. Translate performance data into strategic decisions across paid, organic, web, and campaign channels.
Team & Function Leadership: Lead, grow, and inspire a team spanning Paid Media, Search, Website, Integrated Campaigns, and ABM — hiring for the skills you need and building a culture of accountability, experimentation, and speed. Set clear priorities, workflows, and growth paths as the inbound acquisition engine scales. Operate as a senior peer and strategic partner to Brand, Content, Product Marketing, Customer Marketing, Sales, and RevOps. Serve as the connective tissue between the Growth function and the rest of the marketing org — briefing campaigns, aligning on messaging, and ensuring programs convert into pipeline.

Benefits

Competitive base salaries that reflect your value.
Generous Paid Time Off, because we know you do your best work when you're well-rested.
Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.
401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
Keep growing with support for continuing education - we’re invested in your development.
stellar team of coworkers, a really cool office, and lots of fun activities!