Head of Growth & Demand

Tekmetric•Houston, TX

5h•Hybrid

About The Position

Tekmetric is the all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better. Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably. Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset. But we’re not just building shop management software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time. Come build with us. Join the journey. Shape the future of auto repair. At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together. We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here. We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders. Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you. At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.

Requirements

10–12+ years in growth, performance marketing, demand generation, or digital acquisition roles in SaaS or high-growth tech, with meaningful time at the Director level or above.
Proven track record of scaling inbound pipelines and managing multi-million-dollar paid media programs with direct pipeline accountability.
Demonstrated experience owning integrated campaign planning across multiple segments (SMB, Mid-Market, and/or Enterprise).
Deep experience across SEO and AEO — technical, content, and on-page — and a sophisticated understanding of how AI is reshaping search behavior and discovery.
Demonstrated ability to own a website as a revenue-driving product, not a marketing asset.
Experience marketing to fragmented, distributed SMB audiences at scale.
Genuine fluency with AI-powered tools and modern martech — intent data platforms, signal-based targeting, AI-assisted content and personalization.
Strong analytical and forecasting instincts: you build the model, own the number, and explain the delta.
Experience building and developing a team — hiring, structuring, and elevating the people around you.
Comfort operating at a senior level: peer relationships with Sales, RevOps, Finance, and Product; executive-facing communication; high-stakes decisions under uncertainty.
Ability to prioritize ruthlessly, move fast, and create clarity for your team in a scaling environment.

Nice To Haves

Experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries a plus.
Familiarity with AEO strategies and LLM-driven discovery a plus.
Familiarity with community-led growth or advocacy-driven acquisition models a plus.

Responsibilities

Set the strategic direction for growth across paid media, organic search, AI-driven visibility, website conversion, and integrated campaigns targeting SMB, Mid-Market, and Enterprise segments.
Hold full accountability for pipeline outcomes and build repeatable inbound growth programs.
Develop the team that sustains inbound growth.
Stand up an inbound demand engine from scratch.
Identify channels and campaign strategies effective for a hard-to-reach SMB audience.
Scale what's working while remaining accountable to business metrics, not vanity metrics.
Manage both marketing to humans and marketing to machines.
Plan campaigns with precision and urgency.
Run High-Performance Paid Media: Own paid search and paid social strategy, execution, optimization, and reporting; manage performance marketing agency; oversee multi-million-dollar budgets; run continuous experimentation; ensure integration with campaign and acquisition motions.
Drive SEO & AI-Driven Search Visibility: Scale organic growth; build an AI-accelerated content engine; execute SEO fundamentals; evolve strategy based on buyer search behavior.
Optimize Website & Conversion Performance: Own Tekmetric.com as a revenue-driving product; improve visitor → lead → SQL conversion rates; build and optimize landing pages; establish a testing roadmap; partner with Brand, Product Marketing, and Product.
Lead Integrated Campaign Planning: Own the annual and quarterly campaign calendar; lead segment-specific campaign planning; develop campaign briefs; track campaign performance end-to-end.
Leverage AI-Enabled Growth Operations: Use AI tools to accelerate content creation, testing, and optimization; build systems for rapid iteration; identify opportunities for AI to replace manual work; foster a culture of experimentation and AI adoption.
Manage Analytics, Forecasting & Funnel Visibility: Build forecasting models; partner on attribution and funnel visibility; monitor performance daily; translate data into strategic decisions.
Lead Team & Function: Lead, grow, and inspire a team spanning Paid Media, Search, Website, Integrated Campaigns, and ABM; set priorities and workflows; operate as a senior peer and strategic partner; serve as connective tissue between Growth and the rest of marketing.

Benefits

Flexibility of remote work
Competitive base salaries
Generous Paid Time Off
Paid maternity leave
Paid parental bonding leave
Paid medical leave
Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage
Free, confidential counseling through BetterHelp
401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
Flexible Spending Accounts (FSA)
Health Savings Accounts (HSA)
Life and Accidental Death & Dismemberment (AD&D) Insurance
Up to $60/month toward fitness, mental health, or wellness
$300 home office setup bonus after one year of employment
Support for continuing education