Head of Growth & Demand Generation

social.plus

150d•Remote

About The Position

social.plus is on a mission to help brands and creators own their communities instead of renting them on third-party social platforms. As engagement on traditional social media declines and algorithms become more unpredictable, social.plus empowers enterprises to build curated digital communities directly within their own apps, driving higher engagement, retention, and lifetime value. For consumer apps, engagement is everything. social.plus is designed to help brands keep users inside their ecosystem rather than losing them to external platforms. By embedding community features within an app, brands can foster deeper interactions, increase user retention, and unlock new monetization opportunities. We are hiring a Head of Growth & Demand Generation to own and scale non-paid and hybrid pipeline creation post-Series A. This role is responsible for turning brand, content, events, partnerships, PR, and community-led initiatives into measurable, repeatable revenue pipeline. You will lead all growth initiatives outside of paid acquisition and classic inbound, working closely with the VP of Marketing (who owns paid, inbound, funnel infrastructure, and product marketing) and Sales leadership. This is a senior individual-contributor plus team-builder role with full ownership of strategy and execution. While reporting operationally to the VP of Marketing, the role operates with a high degree of autonomy, including ownership of a dedicated growth budget and decision-making authority across initiatives.

Requirements

At least 5 years of experience in B2B SaaS growth, demand generation, field marketing, or ecosystem-led growth.
Experience in fast-scaling B2B companies, ideally in Series A to C environments, with exposure to rapid growth phases.
Proven track record of generating pipelines through non-paid or hybrid channels, selling to similar ICPs.
Strong strategic thinker with a high execution bias.
Comfortable being measured on revenue outcomes.
Able to balance creativity with commercial discipline.

Responsibilities

Own the strategy for non-paid and hybrid demand generation with a clear focus on pipeline creation. Design and execute scalable growth plays across events, partnerships, social and thought leadership, webinars, roundtables, community-led initiatives, and earned media. Identify, test, and scale new channels and formats beyond traditional SaaS playbooks.
Own the full events strategy including tier-1, tier-2, owned, and partner-led initiatives. Shift execution away from booth-led tactics toward deal-driven, meeting-first event motions. Define and track clear ROI frameworks per event, including pipeline targets, meetings booked, and conversion rates.
Build and manage a portfolio of revenue-relevant partnerships. Design repeatable co-marketing and co-selling motions with partners. Work closely with Sales to activate partners into real opportunities.
Own executive, brand, and product narratives across social and community channels. Drive content and social strategies that support sales conversations rather than vanity metrics. Elevate founder and executive presence where relevant without requiring constant CEO involvement.
Define and execute a PR and earned media strategy, either in-house or via agencies. Own messaging, story angles, and editorial calendar, ensuring alignment with growth moments and sales priorities.
Lead and grow the demand generation team over time. Set clear goals, prioritization, and operating cadence. Reduce dependency on the CEO for ideation, validation, and execution.
Collaborate closely with the VP of Marketing on attribution, funnel impact, and measurement. Partner with Sales on ICP focus, account-based motions, and deal acceleration. Align with the CEO on strategic narrative and major growth bets, not execution.