Head of Growth, Consumer Mobile App (New York)

WowSuite, DFO Performance, OnPoint Health Media & Tech•New York, NY

20d•Remote

About The Position

WowSuite is hiring a Head of Growth for a confidential beta consumer mobile app. This role owns activation, retention, onboarding, lifecycle performance, app store conversion, and repeat usage. The goal is simple: grow retained active users, not just installs. This is a hands on growth role that requires strong product sense, clear execution, data discipline, and the ability to get the best work out of design, engineering, analytics, and marketing.

Requirements

Experience growing a consumer mobile app
Strong understanding of activation, retention, onboarding, and lifecycle growth
Experience improving Day 7 and Day 30 retention
Experience with app store optimization
Experience running growth experiments
Strong product sense
Strong analytics discipline
Ability to create and test clear user messaging
Ability to work closely with design and engineering
Ability to review product builds and catch execution gaps
Ability to lead through influence and get strong work from a small team
Ability to move fast without creating confusion

Nice To Haves

Health, wellness, caregiver, reminder, records, productivity, or personal organization app experience
AI product experience
Consumer subscription experience
Experience with push, email, SMS, and in app lifecycle systems
Experience working with beta products or early stage mobile apps

Responsibilities

Own the growth path from app store visit to retained active user.
Improve onboarding so new users understand the app quickly and complete the first important actions.
Increase Day 7 and Day 30 retention.
Improve the first user session so the app feels clear, useful, and easy to start.
Increase adoption of key features, including check ins, reminders, trusted contacts, records, summaries, and appointment preparation.
Own lifecycle growth across push notifications, email, SMS, in app prompts, reminders, missed activity prompts, and reactivation flows.
Own app store conversion, including title, subtitle, screenshots, keywords, install page messaging, ratings, reviews, and conversion testing.
Run weekly growth tests across onboarding, feature adoption, lifecycle flows, app store assets, user messaging, and retention.
Find and remove friction from the user journey, including unclear screens, long onboarding, unnecessary setup, weak prompts, confusing dashboards, and low value notifications.
Work closely with product, design, engineering, analytics, and marketing to turn user behavior into practical growth improvements.
Harness team talent by giving clear briefs, setting priorities, removing blockers, and making sure the right people are focused on the highest impact work.
Ensure development follows approved design, product logic, user flows, and growth requirements.
Review builds before release and identify gaps between design, intended user experience, and actual implementation.
Use data, user behavior, and testing results to decide what to improve, what to remove, and what to scale.