Head of Graphic Design

Van Leeuwen Ice Cream•New York, NY

9h•Hybrid

About The Position

Van Leeuwen Ice Cream is hiring a full-time Head of Graphic Design based out of our Brooklyn office. This is a great opportunity for a highly experienced and creative individual to work closely with the founding team of Van Leeuwen Ice Cream as they embark on their next stage of accelerated growth. The ideal candidate is someone who has experience in the CPG and/or retail space, has the ability to work diligently with the marketing team as well as any third-party creative teams, and can thrive in a fast-paced environment (and loves ice cream! and now Fro-Yo!). The Head of Graphic Design contributes to the Van Leeuwen universe by shaping how the brand comes to life across every customer touchpoint. This role leads art direction across a wide range of initiatives, including packaging design, partnership activations and the continued evolution of our visual identity. You’ll oversee in-store experiences end-to-end, from signage and digital menu displays to store planograms, ensuring every touch point feels cohesive and intentional. The role extends to designing and developing uniforms and merchandise that reflect the brand’s personality beyond the scoop shop. You’ll collaborate closely with cross-functional teams, including sales and retail, international partners and external creative partners, to conceptualize, execute and scale creative that resonates both in-store and across broader brand moments. This position requires a strong point of view, attention to detail, agility and the ability to translate the Van Leeuwen aesthetic into thoughtful, high-quality design across physical and digital environments. This role will be based out of our Williamsburg, Brooklyn office and follow Van Leeuwen's Hybrid work model and be in office at least two to three days a week.

Requirements

Bachelor's degree in graphic arts, design, communications, or related field (Or equivalent experience)
5 to 10 years of experience in graphic design
Knowledge of layouts, graphic fundamentals, typography, print, and web design
Familiarity with HTML and CSS preferred
Knowledge of Adobe PhotoShop, Illustrator, LightRoom, Sketch, InDesign, and other graphic design software
Deep expertise in typography, layout, color, and visual storytelling across mediums
Strong understanding of production processes across print, digital, and environmental design
Ability to balance creative excellence with business needs, timelines, and budgets
Excellent eye for aesthetics, details and design trends past and present
Must be comfortable working in-store scoop shifts as needed, while adhering to DOH guidelines

Nice To Haves

Photography, food styling and set design skills are a big plus

Responsibilities

Direct creative/art across packaging, campaigns, retail environments, partnerships, and digital platforms
Execute creative direction for the company across all branded materials, including print and digital collateral
Create and oversee the development of a range of branded materials, including but not limited to Emails, Social Media, Retail Store Signage/Posters, Ads, Website, Coupons, Print Pieces, Packaging Materials, Merchandise
Continue to evolve the visual identity of the brand
Maintain photo asset library and identify images to be used for various platforms
Implement feedback from leadership and partners to refine and revise work for final production
Contribute to photoshoots on an as needed basis, in partnership with Social Media Manager and Content Creator
Prioritize and manage multiple projects within design specifications and budget restrictions
Manage budgets, timelines, and vendor relationships to deliver high-quality work efficiently
Set and uphold creative standards, ensuring all outputs meet a best-in-class level of design excellence
Perform retouching and manipulation of images as needed
Work with a wide range of media and use graphic design software