Head of Product Design

Heidi•San Francisco, CA

17h•Onsite

About The Position

Heidi is an AI startup in healthcare, described as 'The AI startup growing faster than Canva'. In 18 months, they supported over 73 million patient visits and became one of the fastest-growing companies globally. They pivoted from broad healthcare AI to building an AI Care Partner, now supporting over 2 million patient sessions weekly across 116 countries and over 110 languages, with hundreds of thousands of clinicians using Heidi for documentation. Their mission is to strengthen the human connection in healthcare. Having found product-market fit with individual clinicians through their freemium medical scribe, they are now expanding to consume more than just documentation, aiming to free up clinicians and improve patient care. The Head of Product Design will own the design discipline at Heidi, including the team, system, standards, and taste. This role involves raising the craft of product designers across clinical pods, ensuring product and brand expression coherence with the Head of Brand, and collaborating with PMs and engineering leads to translate complex clinical workflows into trusted experiences. The position requires a designer who is still hands-on and can set craft standards through their own work, based in the San Francisco office.

Requirements

8+ years in product design, including 3+ years leading design teams
A romantic streak about software and a belief that great design transforms someone’s day
Portfolio shows craft in every frame
Built or evolved a design system that a team of 5+ actually used
Builds with AI tools (Cursor, Claude, whatever ships faster) and can show what you’ve made with them
Fluency with core LLM concepts and systems (prompting, fine-tuning, embeddings, retrieval, evaluation) and the judgment to translate these into reliable user-facing products
Defaults to building over requesting
Strong opinions, weakly held
Data fluency with diagnostic teeth; can read engagement data and distinguish a design problem from a product problem
Geeky about software
Good at games
Had a weird teenage hobby
Able to execute without a legion of data analysts and research coordinators at your beck and call
The prospect of making health systems a lot nicer makes you feel fuzzy inside

Responsibilities

Own design strategy and vision across Heidi’s product suite, setting the quality bar and being held accountable to it
Lead, hire, and develop product designers embedded across clinical pods
Define how design works at Heidi: team architecture, ways of working, and how the discipline earns its seat in product strategy
Set craft standards through your own work; when something needs to improve, you show what good looks like in the file
Own and evolve Heidi’s design system as product infrastructure: components, tokens, and patterns that make consistency the default without sacrificing craft
Partner with the Head of Brand to keep product and brand experience coherent across every customer touchpoint
Work with PMs and engineering leads on complex clinical workflows, bringing design into strategy conversations before they become engineering problems
Run critiques that produce measurable improvement before anything ships
Hold design quality sign-off across all shipped surfaces; your eye is the last filter before anything reaches clinicians