Head of Go-to-Market

Flexion Robotics•San Francisco, CA

About The Position

The Head of Go-to-Market reports directly to the CEO and is part of Flexion’s leadership team. The role combines hands-on commercial execution with responsibility for creating the company’s first repeatable go-to-market model. The successful candidate will turn early commercial traction into scaled revenue by leading important OEM and enterprise relationships and progressing proofs of concept and demonstration agreements into multi-year commercial contracts. Working with the founders and leadership, the role will shape how Flexion packages, prices and monetises its technology, including software licensing, engagement fees and emerging platform capabilities. It will establish opportunity qualification and prioritisation, build repeatable commercial processes, and lead complex relationships with robotics OEMs and enterprise customers. The role remains personally involved in customer conversations, proposals, negotiations and deal progression rather than operating primarily through a team. The Head of Go-to-Market will build the commercial organisation in step with the evolving GTM model and revenue traction. An Account Manager in Zurich already reports into this role. The position is suited to a commercially sophisticated, intellectually curious, hands-on builder comfortable working in an early-stage company where the product, market and commercial playbook are still evolving. The role requires monthly travel to clients, OEM partners and industry conferences across Europe and the US. Much of the early commercial work takes place on site, and frequent, sometimes short-notice travel is required. The position is based around Flexion’s central Zurich office, which has robotics testing facilities and infrastructure.

Requirements

  • Proven experience in an early-stage environment where the product, pricing, ideal customer profile and commercial motion were evolving.
  • Evidence of personally helping create a commercial model rather than only scaling an established sales organisation.
  • A strong individual track record of directly working with customers and progressing and closing complex opportunities.
  • Experience commercialising AI, sophisticated software or another highly technical product with large enterprise customers.
  • Ability to navigate long, multi-stakeholder sales cycles involving technical, operational and executive buyers.
  • Ability to define qualification, customer segmentation, packaging, pricing, deal structure and sales processes from first principles.
  • Experience with strategic partnerships, enterprise sales or co-development relationships while maintaining focus on monetisation and long-term revenue.
  • Ability to build trust with a highly technical founding team, offer an independent commercial perspective and introduce commercial discipline without over-engineering the organisation.
  • Strong interpersonal judgement and ability to work effectively with founders, researchers, engineers, OEM executives and enterprise stakeholders.
  • Intellectual curiosity and ability to understand complex technology without being the technical expert in the room.
  • Experience hiring, managing and developing early commercial hires, and growing a team in step with revenue traction.
  • Comfort operating amid ambiguity and adapting as the product, market and commercial model evolve.
  • Low-ego, pragmatic, hands-on approach, with willingness to shape customer propositions, negotiate contracts, establish CRM discipline and build initial commercial processes.
  • Comfort with frequent, sometimes short-notice travel, including monthly travel across Europe and the US.

Nice To Haves

  • Direct robotics experience.

Responsibilities

  • Lead key OEM and enterprise relationships, progressing proofs of concept and demonstration agreements into multi-year commercial contracts.
  • Work with founders and leadership to determine packaging, pricing and monetisation across software licensing, engagement fees and emerging platform capabilities.
  • Develop a framework for assessing opportunities by technical feasibility, commercial attractiveness and potential to scale.
  • Establish repeatable processes for segmentation, pipeline management, forecasting, CRM, deal progression and commercial governance.
  • Lead multi-stakeholder engagements with robotics OEMs and enterprise customers, balancing technical requirements, partnership dynamics and commercial outcomes.
  • Personally own important customer conversations, proposals, negotiations and deal progression.
  • Design and scale the commercial organisation as the GTM model develops and revenue traction supports investment.
  • Manage the Account Manager in Zurich.
  • Travel monthly to clients, OEM partners and key industry conferences across Europe and the US.

Benefits

  • Competitive compensation.
  • Enhanced pension plan.
  • Enhanced holiday and paid leave perks.
  • Relocation and permit sponsorship.
  • Central Zurich office with robotics testing facilities and infrastructure.
  • Exposure to pioneering robotics research as part of a leading European robotics team.
  • Energetic, collaborative culture with a bias for action and regular community events.
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