Head of Global Brand Social

Xero • San Mateo, CA

1d • Hybrid

About The Position

The role / impact
Xero is on a mission to help small businesses thrive by connecting them with big-business technology and a supportive community. As the Director of Brand Social, you will turn our strong regional presence and growing influencer programmes into a coherent, global social engine that shapes how the world sees us. You will own the organic social strategy across all channels, ensuring our brand voice is dominant in every market while deepening loyalty with our existing customers.
This is a pivotal leadership position where you will oversee the global social content supply chain and manage internal teams, agency partners, and external creators. By bridging the gap between organic content and performance marketing, you will ensure our best creative work feeds directly into paid acquisition, maximising our reach and impact across the full funnel.
The team / how they connect
You will lead a global team of practitioners focused on content creation, community management, and advocacy. Your role involves working in a matrixed environment, partnering closely with regional social experts and the performance marketing team to align global programmes with local market nuance. Together, you will build a connected approach across ANZ, the UK, the US, and emerging markets to deliver a consistent brand experience.
The team is currently working on / Initially, you will focus on
Developing and launching a global YouTube strategy designed to drive awareness, consideration, and retention.
Evolving the global brand social strategy across platforms like LinkedIn, Instagram, TikTok, and Facebook.
Scaling a creator ecosystem and content production model that flexes across global programmes and in-market needs.
Optimising the social media tech stack, specifically focusing on governance and value within Sprout Social.

Requirements

• Extensive experience leading multi-market social programmes, ideally within a B2B SaaS or fintech environment.
• Background in building and scaling YouTube channel strategies for both long-form and short-form content.
• Ability to manage complex content production ecosystems involving agencies and influencer networks.
• Sophisticated understanding of how to use data and measurement frameworks to tell a story and drive strategic decisions.
• Mastered skill in connecting organic social efforts to performance marketing pipelines.
• Thrive when navigating global, matrixed organisations and building trust across diverse regions and functions.

Responsibilities

• Own the organic social strategy across all channels.
• Oversee the global social content supply chain.
• Manage internal teams, agency partners, and external creators.
• Bridge the gap between organic content and performance marketing.
• Lead a global team of practitioners focused on content creation, community management, and advocacy.
• Partner closely with regional social experts and the performance marketing team.
• Develop and launch a global YouTube strategy.
• Evolve the global brand social strategy across platforms like LinkedIn, Instagram, TikTok, and Facebook.
• Scale a creator ecosystem and content production model.
• Optimize the social media tech stack, specifically focusing on governance and value within Sprout Social.

Benefits

• Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed