Head of Brand

Slash Financial•San Francisco, CA

1d•Onsite

About The Position

Slash is building the future of business banking, one industry at a time. We believe businesses deserve financial infrastructure tailored to how they operate, not generic banking products retrofitted with software. We’re creating a new category of business banking that combines the reliability of traditional banking (high yields, competitive rewards, and uncompromising security) with industry-specific software, stablecoins, and AI-native workflows. Our goal is simple: make businesses more efficient, more competitive, and more profitable. Founded in 2021, Slash is one of the fastest-growing fintech companies in the world. We power billions in annual transaction volume across a wide range of industries — from internet-native founders to traditional operators. We’ve raised over $60M from leading investors including Menlo Ventures, NEA, Y Combinator, Goodwater Capital, Stanford University, and founders of companies like Tinder and Plaid. Our team brings together fintech operators from Cash App, Brex, and Finix, alongside founders who have built and scaled their own businesses. We’re headquartered in San Francisco (with another office in New York City) and operate with a strong in-person culture. We’re hiring a Head of Brand Marketing to define and scale how Slash shows up in the world. This is a foundational role. You’ll own top-of-funnel brand awareness and be responsible for turning Slash into a category-defining fintech brand with real cultural presence. You’ll work closely with the founders and leadership team to translate our product vision into something that resonates far beyond fintech. The goal is not just to run campaigns, but to build a brand people recognize, remember, and talk about. This role sits at the intersection of strategy, creative, and execution. You’ll operate as both a builder and an owner, defining the playbook while actively deploying it.

Requirements

8+ years of experience in brand marketing, growth, or related roles
Experience building or scaling a brand at a high-growth company
Experience owning and deploying large brand budgets
Deep familiarity with channels like video/streaming, creators, and integrated campaigns
Strong storytelling ability: you can take complex ideas and make them simple and compelling
Clear judgment on where to spend and what will actually break through
Ability to operate both strategically and tactically
Comfort working in environments where outcomes are not perfectly measurable
High ownership mindset and ability to work directly with founders

Nice To Haves

Experience in fintech, financial services, or adjacent industries
Background working with creator ecosystems or cultural partnerships
Experience managing agencies or large external vendor relationships
Prior experience building a brand function from scratch

Responsibilities

Own top-of-funnel brand awareness across all major channels, including video, creators, audio, and out-of-home
Design and execute a multi-channel brand strategy spanning streaming/TV, podcasts, newsletters, social media, sponsorships, and more
Own budget allocation across channels, balancing cultural impact with efficiency
Translate complex product and company narratives into simple, memorable, mass-market storytelling
Create high-impact brand moments: campaigns, activations, and ideas that break through and drive outsized attention
Build and manage paid brand infrastructure, including agency relationships, partnerships, and media buying
Define how we measure success across brand, from awareness and brand lift to long-term growth signals
Partner closely with content and organic growth teams to ensure a unified narrative across paid and owned channels
Build the brand function from the ground up, including systems and playbooks
Have the opportunity to grow and lead a world-class brand team as the company continues to scale