Head of Brand, Phoenix

Phoenix • Toronto, ON

1d • Onsite

About The Position

Phoenix is one of Canada's fastest-growing men's health platforms. The business has been built on trust, discretion, clinical quality, and a patient experience that feels modern in a category that often does not. As we move into new treatment areas, we are looking for a senior brand leader who can keep the brand coherent and well-defined through that growth. The Head of Brand will own how Phoenix shows up in the world. That includes our positioning, our patient narrative, the messaging architecture that connects everything we say, and the creative standards that bring it to life. You will define how each treatment category lives inside one Phoenix brand, and you will partner across the company to make sure that strategy is reflected in the work we ship. The role reports to the CMO and works closely with Growth, CX, Clinical Operations, and the executive team.

Requirements

• Led brand at a senior level in a high-growth consumer, healthcare, telehealth, wellness, or DTC business, ideally one with multiple product lines under a single master brand.
• Built positioning, persona, and messaging systems from the ground up and watched them hold at scale.
• Strong creative judgment and ability to raise the quality of work without becoming the bottleneck.
• Ability to articulate how brand drives trust, conversion, retention, and category growth, and defend brand decisions in commercial terms.
• Worked inside regulated or sensitive categories where compliance and discretion shape every decision.
• Practical leadership style: define strategy and system, enable other teams to execute well, and hold a high quality bar even when the business is moving quickly.

Nice To Haves

• Familiarity with Health Canada or PAAB-equivalent advertising standards is a plus.

Responsibilities

• Evolve Phoenix's positioning, value proposition, and patient narrative.
• Define the role each treatment category plays within the master brand, including its proof points, emotional territory, and connection back to Phoenix.
• Lead the persona work, segmentation, and messaging frameworks that the rest of the company relies on.
• Answer what we say, who we say it to, when we say it, and how the message changes by category, channel, and patient stage.
• Keep work honest by grounding it in customer research, CX feedback, NPS, creative learnings, and what the category itself is telling us.
• Set the creative vision and quality bar across paid, organic, website, lifecycle, content, campaigns, and product.
• Lead the major brand moments.
• Raise the quality of briefs and creative decisions throughout the company.
• Build the standards, guidelines, and review processes that help teams move quickly without fragmenting the brand.
• Be the senior brand partner across the company, aligning stakeholders around strategy, audience priorities, and creative standards.
• Build the cadence, capabilities, and systems of a brand function that can keep pace with the business.

Benefits

• Standard healthcare coverage
• A remote-first holiday season
• Holistic wellbeing support
• Wellbeing allowance
• Flexible additional time off to care for loved ones, support mental health, observe meaningful religious and cultural holidays, or when life just happens.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed