Head of Marketing, Brand

Superpower•San Francisco, CA

About The Position

We're looking for a world-class brand activator who runs brand the way performance runs paid — on a CAC line, not on vibes. You'll own brand media, integrated campaigns, event activations, and the team that brings the Superpower identity to life at scale. You'll activate Superpower across every TOF channel that isn't paid social: OOH, podcast, YouTube brand, programmatic, audio, sponsorships, integrated campaigns, and earned media. The brand identity exists — your job is to put it in front of millions of people in ways they remember, at a cost the company can defend. You'll inherit a defined brand position, founders who attract press, an audience growing 10x YoY, and a performance team that can amplify anything you build. The TOF awareness machine doesn't exist yet. You'll build it. This is a player-coach role. Everyone at Superpower is an IC, including leadership — you'll set brand activation strategy and execute alongside the team.

Requirements

8+ years in brand marketing, with at least 3 owning brand media or integrated campaigns at a category-defining DTC or consumer brand
Personally owned a brand media budget of $5M+/year, defended on a CAC line
Shipped at least one integrated campaign with measurable lift in branded search, earned coverage, or aided awareness
Reads brand spend by reach, cost, and lift — not impressions and vibes
Strong POV on craft (typography, copy, visual systems) — and can defend it
Comfortable telling founders "no" when they're wrong about the brand; reads culture as fluently as a media plan
Bias toward shipping campaigns that move the awareness number over building decks about brand strategy
Comfortable with the brand-performance tension; skilled at making both win

Responsibilities

Own the brand media budget (OOH, podcast, YouTube brand, audio, programmatic, sponsorships); plan and buy media that generates measurable awareness lift at a defended CAC
Ship 4–6 hero campaigns per year across paid, owned, earned, and IRL; tie every campaign to measurable lift in awareness, branded search, and earned coverage
6–10 IRL activations per year (retail, conferences, pop-ups, brand events), each tied to a measurable awareness or community goal; build the playbook so each activation costs less and reaches more
Own the awareness scoreboard — branded search, aided awareness, organic mentions, earned coverage; tie every brand dollar to a CAC contribution number defended weekly
Maintain visual and verbal consistency across all channels; evolve the system only where activation reveals genuine gaps
Stand up in-house PR or manage an agency; land founders on key podcasts, conference stages, and profiles; earn quarterly hits in top-tier press (WSJ, Bloomberg, NYT, Vogue, GQ)
Co-own the brand-performance interface with the Director of Media so both systems reinforce each other
Hire and build the brand team from scratch — designer, copywriter, events lead, partnerships manager