Head of Funnel Conversion (CRO) at AIOS — Remote, $200k-$400k/yr + up to 0.3%

AIOS (YC W20/S21)

11h•$200,000 - $400,000•Remote

About The Position

AIOS is seeking a Head of Funnel Conversion (CRO) to be directly responsible for the end-to-end website conversion rate from Meta ads across all countries. This is a management role where you will lead the rapidly expanding Funnel Conversion team, composed of country-specific Product Squads. Each squad includes a Funnel Conversion Lead, an Engineer, and a Designer. You will guide these leads to understand their target customers, develop and execute macro tests, and be accountable for the entire process from idea generation to learning. While managing, you will remain hands-on, utilizing and potentially improving the existing analytics stack (Omniconvert, PostHog, Hex). Success in this role is crucial for scaling global Meta ad spend and international growth. The role offers a path to senior leadership positions in Growth & Product. This is a full-time, fully remote position requiring asynchronous work with availability until midday Pacific Time on weekdays. The existing Funnel Conversion Lead will report to you, and you will report directly to the CEO. The role demands intensity, long hours, and regular weekend work, with a default workweek of 50-60 hours.

Requirements

5+ years of experience leading and running a high volume of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments.
Experience in understanding and enjoying the intensity of a high-growth startup.
Strong understanding of consumer behavior and taste for consumer experience.
Understanding of the ad-to-landing-page handoff and how Funnel Conversion interacts with paid efficiency (CPL, CAC, quality score, LP experience).
Proven ability to own end-to-end testing personally, from ideation and setup to QA and readouts.
Manical about metrics, comfortable digging into data beyond top-line numbers into segments and behavior.
Hunger to improve and constantly upskilling in analytics.
Comfortable with design principles and wireframing to work closely with design.
Sufficiently technical so code doesn't bother you.
Ability to run a team of strictly A-players.
Willingness to get hands dirty in the trenches.
Ability to act as a general at 30,000 ft deciding strategy.
Excellent meta skills, being an autodidact with impressive speed and resourcefulness.
Highly organized and able to complete multiple projects concurrently.
Calmly handle uncertainty and rapidly changing situations.
A doer, willing to take risks and excel in new areas.
Experience founding something in the past is a plus.
Ability to think in and build out systems.
Belief in the mission.
Unwavering integrity.
Commitment to candor.
A maniacal sense of urgency.
Enduring frugality.
Ability to bulldoze barriers and shape the world.
Ability to keep head down and focus on what matters.
Understanding of the power of focus and identifying the 'One Thing'.

Nice To Haves

Experience with Omniconvert, PostHog, and Hex.
Experience in the GLP-1 market.
Experience in the European healthcare market.
Experience scaling Meta spend globally.
Experience in building and scaling international growth efforts.
Experience in leading Product Squads (Engineer + Designer).
Experience with macro swings in experimentation, not just hill climbing.
Experience with consumer psychology and user experience design.
Experience with analytics stacks.
Experience with engineering and development processes.
Experience founding a company.
Desire to start own company in the future.

Responsibilities

Be DRI for the end-to-end website CVR from Meta ads across all countries.
Manage the rapidly expanding Funnel Conversion team, consisting of country-specific Product Squads (1x per country): 1x Funnel Conversion Lead + 1x Engineer + 1x Designer.
Guide Funnel Conversion Leads to deeply understand target customers in their specific country.
Guide Funnel Conversion Leads to think of macro tests to run and get them executed.
Hold Leads responsible for the entire process: idea → hypothesis → test → result → learning → idea.
Hold Leads responsible for the specific country’s landers, quiz, and checkout.
Stay hands-on in managing the team and processes.
Improve the analytics stack (Omniconvert, PostHog, Hex) as needed.
Ensure rapid scaling of Meta spend globally across many countries.
Ensure Funnel Conversion is critical to scaling international growth efforts.
Be an excellent individual contributor in customer understanding, idea generation, prioritization, execution, measurement, and learning.
Create an environment for Leads to be excellent in their roles.
Work with Leads to improve their tooling.
Ensure Leads go deep on target customers in their specific country, understanding conversion drivers and barriers.
Ensure Leads create precise hypotheses and order them ruthlessly.
Ensure Leads’ experiments are always well designed to avoid unhelpful ambiguity of results.
Ensure Leads are DRI for getting tests shipped rapidly and to high quality.
Ensure Leads measure everything important and use that information to inform future testing.
Run a team of strictly A-players.
Get hands dirty in the trenches when needed.
Act as a general at 30,000 ft deciding where to move the troops.
Build out systems to solve problems.
Shape the company culture.