Funnel Conversion (CRO) Lead at AIOS — Remote, $150k-$300k/yr (including equity)

AIOS (YC W20/S21)

11h•$150,000 - $300,000•Remote

About The Position

AIOS is seeking a Funnel Conversion Lead to be directly responsible for the end-to-end website conversion rate (CVR) from Meta ads in a specific country. This is a hands-on role where you will deeply understand the target customer, devise and execute macro tests, and manage the entire process from idea generation to learning. You will be responsible for the country's landers, quiz, and checkout, running experiments daily. Success in this role will enable rapid scaling of Meta spend and offer opportunities for future senior roles within Growth & Product teams. The role is full-time, fully remote, with asynchronous work encouraged, provided availability until midday Pacific Time on weekdays. You will lead a Product Squad (1x SWE, 1x Web Designer), report to the Head of Performance, and work closely with the existing Funnel Conversion Lead and CEO. This role demands long hours, including regular weekend work, with a default workweek of 50-60 hours.

Requirements

4+ years of experience running a high volume (>hundreds) of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments.
Preference for candidates who understand and enjoy the intensity of a high-growth startup.
Ability to make macro swings rather than getting stuck in incremental improvements.
Strong taste for consumer experience and ability to identify flows that are dead, cringe, slow, confusing, or magical.
Understanding of the ad-to-landing-page handoff and how Funnel Conversion interacts with paid efficiency (CPL, CAC, quality score, LP experience).
Personally owned end-to-end testing, from ideation and setup to QA and readouts.
Maniacal about metrics, comfortable digging into data beyond top-line numbers into segments and behavior.
Hunger to improve and constantly upskilling in analytics.
Comfortable with design principles and wireframing to collaborate effectively with design.
Sufficiently technical so that code does not present a barrier; seeing turning ideas into pixels as part of the remit.
Belief in the mission of AIOS.
Unwavering integrity and impeccable ethics.
A maniacal sense of urgency and ability to execute at high intensity.
Commitment to candor and transparency.
Resourcefulness and ability to overcome barriers.
Focus on long-term customer interests and delivering significant customer value.
Ability to work long days and regularly on weekends (default workweek is 50-60 hours).

Nice To Haves

Experience with Omniconvert, PostHog, and Hex analytics tools.

Responsibilities

Be DRI for the end-to-end website CVR from Meta ads in a specific country.
Deeply understand target customers in your specific country, including why they convert and why they don't, especially in the context of GLP-1 take-up.
Generate macro and micro test ideas based on customer insights, session data, market research, and funnel performance.
Create precise hypotheses and prioritize them ruthlessly.
Design experiments to avoid unhelpful ambiguity of results.
Be DRI for getting tests shipped rapidly and to high quality, leading a Product Squad of 1x Engineer and 1x Designer.
Measure everything important and use the information to inform future testing.
Improve your own tooling without waiting for others.