Head of Finance

Tonal • San Francisco, CA

1d • $250,000 - $300,000

About The Position

Tonal is seeking a Head of Finance to report directly to the CFO and lead the company's integrated Finance & Accounting function. This executive owns FP&A, accounting and controllership, and operational accounting under a single leader, and serves as a strategic thought partner—and proxy—to the CFO across the business. The mandate is to build a finance organization that scales with the business: investing in systems, automation, and capability so the function delivers sharper decision support and takes on greater strategic scope as Tonal grows.

You will own company-wide strategic and long-range planning and enterprise reporting while also overseeing corporate accounting, financial reporting, and the financial processes and systems that underpin a growing, multi-segment business. You will partner cross-functionally with teams such as product, marketing, data science, manufacturing and supply chain, business technology, and engineering on decision support, investment prioritization, internal controls, and business-process reengineering. The role combines analytical depth with executive presence and cross-functional influence, translating complex financial data into clear, decisive guidance for the board, investors, and the leadership team.

Requirements

• Bachelor's degree in Finance, Accounting, Business Administration, or a related field; MBA strongly preferred.
• 12+ years of progressive finance and accounting experience spanning both FP&A and accounting/controllership, including senior leadership at the Director / Senior Director level or equivalent.
• Proven track record of building and scaling high-performing finance teams through periods of significant organizational change and growth.
• Strong command of FP&A and accounting (revenue recognition, inventory, reserves), financial modeling, scenario analysis, and BI tools.
• Hands-on experience modernizing finance systems and automating manual processes; comfort applying AI tooling to reporting and analysis.
• Proven ability to build trust with C-suite members and boards, with the executive presence to influence at the highest levels; operates at both strategic altitude and a detailed level.
• Strategic, innovative thinker with proven execution, leadership, and communication skills.
• Highly intellectual—able to think deeply and qualitatively about business problems, breaking down issues and presenting solutions.
• Persuasive communicator who builds trust with internal and external stakeholders.
• High level of dedication, urgency, and drive to win, balanced with humility and humor.

Responsibilities

• Serve as a trusted strategic advisor and proxy to the CFO, CEO, and C-suite on financial planning, performance, and strategy.
• Lead investment evaluation and prioritization that supports the VP+ population in making informed decisions on headcount, opex, and growth investments.
• Surface risks and opportunities in cross-functional forums before they become visible in the numbers, fostering data integrity and financial discipline.
• Own the design and delivery of financial narratives for the Board of Directors, executive team, and investor audiences.
• Drive the corporate finance calendar and align the organization on forecast cadence, key assumptions, and financial targets.
• Own the production and executive delivery of monthly, quarterly, and annual financial presentations, including forecast-to-actual variance analysis and forward-looking insight.
• Drive the long-range financial plan, annual operating plan, and interim forecasts, grounded in business drivers and scenario modeling, with the agility to reforecast dynamically.
• Define the company's financial modeling architecture and standards, and stand up driver-based reporting that bridges board summaries and transactional detail.
• Provide strategic counsel on capital allocation and trade-offs across competing priorities that support sustainable growth.
• Oversee corporate accounting, financial reporting, and operational accounting, ensuring compliance with GAAP and applicable regulatory requirements.
• Ensure audit readiness and a strong internal-control environment across revenue recognition, inventory accounting, and reserves, with a clean, accelerated monthly close.
• Build cross-training, documentation, and redundancy on critical processes to eliminate single points of failure and strengthen succession.
• Support the systems updates and upgrades that enable channel expansion into healthcare and B2B, in partnership with Business Technology as the technical lead.
• Drive automation of high-effort manual processes and recurring-entry automation to accelerate the close and reduce operational risk.
• Champion systems and AI fluency across the team, applying AI-assisted commentary, anomaly detection, and opportunity analysis to reporting and analysis.
• Lead, develop, and inspire an established team of functional leaders across FP&A and accounting, fostering a high-performance culture of financial rigor, continuous improvement, and business ownership.
• Define the organizational roadmap (talent, systems, and processes) in line with business growth, attracting and developing top talent and building a pipeline of future finance leaders.

Benefits

• This is a rare seat: own all of finance as the CFO's right hand at a category-leading consumer company with a large, loyal, low-churn member base; build the team and systems for Tonal's next phase; and grow your scope as the company does.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive