Head of Field Marketing (Americas)
About The Position
This is a remote role within a global team that utilizes cutting-edge technology to stay connected with colleagues worldwide. Occasional travel to a local office may be required for in-person collaboration with your team, as well as for company events, team building activities, or strategic meetings. Being a Head of Field Marketing (Americas) at iManage Means… You will own and elevate field marketing across our Americas markets — North America and Latin America — while leading and developing a high-performing regional team. You will be a strategic partner to our regional sales leadership and a cross-functional connector across marketing, partners, and the business. You'll be accountable for building and executing programs that generate pipeline, accelerate revenue, and deepen customer relationships at scale. As a regional leader, you will establish the field marketing operational foundation — strategic plans, scalable processes, playbooks and reporting — while building team capability and bringing a strategic mindset that shifts the conversation with sales from tactical execution to solving the right business problems.
Requirements
- 10+ years of B2B marketing experience with a strong background in field marketing, ABM, partner/channel marketing, and event management
- Proven track record of delivering and accelerating pipeline through regional marketing
- Experience building and executing geo-specific marketing plans in partnership with sales teams, leadership, and third parties
- Experience managing and influencing a marketing budget that delivers impact and ROI
- Demonstrated ability to build scalable operational frameworks, including strategic marketing plans, processes and playbooks that drive consistency and efficiency across global teams
- Strong strategic mindset with the ability to engage sales leadership at a business level — translating business challenges into marketing strategies rather than leading with tactics
- Proven ability to build and leverage data-driven reporting frameworks that inform decision making, track performance, and communicate marketing's contribution to the business
- Strong project management skills with the ability to manage multiple programs and priorities across regions simultaneously
- Strong leadership and people management skills
- Proficiency with marketing automation platforms, CRM tools, and reporting platforms
- Excellent communication, storytelling, and presentation skills with the ability to influence sales and partner leaders
- Collaborative, data-driven, and strategic mindset with a strong analytical approach to measuring and optimizing programs
Nice To Haves
- Experience working in the legal tech space
- SaaS experience
- MBA degree
- Experience working in both North America and Latin America markets
Responsibilities
- Building strong, trust-based relationships with regional sales and partner leadership teams, positioning marketing as a strategic business partner focused on solving shared business challenges — not just delivering tactics
- Leading, coaching, and developing a small team of field marketers, fostering a culture of accountability, collaboration, and continuous improvement while ensuring alignment to regional and global priorities
- Setting clear goals and performance expectations for the team, providing ongoing feedback, and supporting career growth and development
- Developing and leading comprehensive, geo-specific demand generation strategies through ABM, integrated campaigns, multichannel initiatives, and both in-person and virtual events
- Aligning to the corporate campaign framework while adapting and activating programs locally to meet the unique needs of each market
- Owning and managing the Americas field marketing budget, ensuring investments are prioritized against pipeline and revenue targets
- Defining and tracking KPIs across all programs and regions, leveraging data-driven reporting to drive informed decision making, surface opportunities, and continuously optimize performance
- Partnering strategically with marketing operations, integrated campaigns, and digital marketing teams to optimize the customer journey globally — identifying pipeline gaps, accelerating deals, and improving funnel intake and conversion
- Contributing to channel and partner co-marketing strategies in collaboration with channel leadership, scaling joint programs across regions while continuously identifying new opportunities to extend reach and impact
- Collaborating with the corporate marketing team to ensure regional teams have access to relevant content, PR initiatives, and customer advocacy assets that support sales engagement and thought leadership
- Establishing and maintaining scalable global processes and playbooks that enable regional teams to execute consistently and efficiently, serving as the "voice of the field" to drive continuous improvement and innovation
- Guiding regional teams in cultivating relationships with industry associations, media outlets, and directory vendors to increase brand visibility across all geographies
- Working closely with our digital demand team to ensure alignment to the Americas region
Benefits
- Internal development framework
- Unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training
- Flexible work hours
- Comprehensive Health/Vision/Dental/Life Insurance
- 401k Retirement Savings Plan with a company match up to 4%
- 20 weeks 100% paid for primary leave
- 10 weeks 100% paid for secondary leave
- Flexible time off policy
- Multiple company wellness days each year
- Access to RethinkCare, a global behavioral health platform
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What This Job Offers
Job Type
Full-time
Career Level
Manager
