Head of Marketing, Varian Americas

Siemens Healthineers

2d•$240,000 - $330,000•Remote

About The Position

The Head of Marketing, Varian Americas is a senior commercial leader responsible for shaping and delivering the Americas regional marketing strategy that drives measurable pipeline, accelerates adoption of Varian’s products and services, and strengthens brand leadership across the oncology continuum. This role orchestrates portfolio marketing, positioning and messaging, content and digital strategy, and customer engagement programs—translating market insights into scalable go-to-market execution in close partnership with Business Line commercial teams and regional sales leadership. With a strong external orientation, they elevate Varian’s presence with customers, KOLs, and industry forums and advance priority growth initiatives—including Cancer Care Value Programs and Theranostics—positioning Varian as the trusted partner for outcomes-driven oncology services across the Americas.

Requirements

12+ years of progressive marketing leadership experience, ideally within healthcare, medical devices, oncology, or complex services environments.
Proven success driving demand generation, portfolio marketing, and brand positioning at scale.
Strong experience developing marketing collateral, scientific content, and customer engagement programs.
Demonstrated ability to operate in global, matrixed organizations.
Bachelor’s degree required
Must be able to work with controlled technology in accordance with US export control law.

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Develop and execute a comprehensive regional marketing strategy aligned to growth objectives and market priorities.
Design data-driven campaigns that generate demand, support growth, and increase customer engagement across the regional portfolio.
Define target segments, value propositions, and go-to-market messaging for services.
Develop high-impact marketing assets including brochures, presentations, and digital content, partnering with global business line marketing teams.
Scale customer speaker programs and success-story platforms to showcase impact of products and solutions.
Oversee newsletters and ongoing customer communications to strengthen relationships and awareness.
Partner with clinical, product, and service leaders to shape regional marketing programs that demonstrate clinical value, outcomes, and innovation.
Support product and service launches and portfolio expansions with structured marketing playbooks and enablement tools.
Establish Varian as a global leader in oncology services through thought leadership content, industry events, and conference presence.
Define trade show strategy, event participation, and executive visibility across priority oncology forums in the region.
Partner with business line marketing and commercial teams to tailor campaigns to local market needs while maintaining global brand consistency.
Establish regional marketing standards, processes, and performance benchmarks.