Head of Festival Marketing

DANNY WIMMER PRESENTS LLC•Nashville, TN

8h•Hybrid

About The Position

At Danny Wimmer Presents, we don’t just put on festivals—we create unforgettable experiences where music, fans, and brands come together in epic ways! We are currently looking for someone who thrives in a fast-paced, high-energy environment, can meet urgent deadlines, and shines under pressure. Passion for music is essential, as we offer long-term growth opportunities for individuals willing to learn from the ground up. The Head of Festival Marketing is the senior player/coach at the center of DWP’s campaign engine. You bring senior-level strategic thinking and ground-level execution in equal measure. You can architect a launch plan for a brand-new festival property in the morning and spend the afternoon interrogating paid media performance for an upcoming on-sale. You set the standard for urgency, accountability, and creative problem-solving.

Requirements

10+ years of experience in marketing, with deep expertise in paid media, campaign management, and analytics—ideally in live entertainment, music festivals, or a related industry.
A proven track record of driving ticket or pass sales through integrated marketing campaigns, with hands-on experience at every stage of the funnel.
Demonstrated experience launching new brands or events from the ground up, including go-to-market strategy, media planning, and first-cycle execution.
Experience managing or mentoring direct reports, with a track record of building accountable, solution-focused teams.
Strong media planning and buying expertise across digital and traditional channels.
Sharp analytical instincts with the ability to move quickly from insight to action—and to hold your team to the same standard.
Exceptional project management skills: you hit deadlines, flag issues early, and keep campaigns moving without being chased.
Clear, confident communicator who can align internal teams and external partners around a shared objective.

Nice To Haves

Passion for music is essential

Responsibilities

Own end-to-end marketing strategy and execution for an assigned portfolio of DWP festivals, from initial campaign kickoff through post-event wrap.
Treat every phase of the campaign calendar—on-sale, lineup announcements, presales, final push—as a distinct sales opportunity, with messaging and urgency tailored to each moment.
Develop integrated marketing plans spanning paid media, organic social, email, partnerships, and on-site activations, with pass sales as the north star metric at every stage.
Stay tightly connected to ticketing, talent, and operations so you’re never caught off guard by an on-sale date, lineup drop, or inventory shift.
Monitor daily sales pacing across your portfolio; identify problems early and act on them immediately rather than waiting for the numbers to fix themselves.
Lead the full marketing strategy and execution for new DWP festival brands and event launches, from initial market assessment through on-sale and beyond.
Define the “Keys to Success” for each new property: identify the target audience, map the competitive landscape, establish the brand voice, and build the go-to-market plan from the ground up.
Coordinate across talent, ticketing, sponsorship, and creative to ensure every element of the launch is aligned and timed for maximum market impact.
Instill a sense of urgency and solution-oriented thinking in every direct report: every campaign decision should start with the question, “How does this sell more passes?”
Build a high-accountability team culture where issues are surfaced quickly and met with action, not analysis paralysis.
Lead media planning for your assigned festivals and all new launches.
Use analytics to surface problems while there’s still time to fix them, not after the on-sale window has closed.
Review reporting from your direct reports and challenge them to connect every metric to pass sales and campaign health.
Lead post-event and post-launch recaps that go beyond what happened—articulating clearly what you’ll do differently to sell more passes next time.
Contribute insights to broader department initiatives, bringing a ground-level perspective that helps sharpen portfolio-wide strategy.