• Head of Enterprise Brand Marketing & Integration

Wells Fargo & Company•New York, NY

4d•$215,000 - $355,000

About The Position

Wells Fargo is seeking a Head of Enterprise Brand Marketing & Integration to lead the strategy, development, and execution of the company's most visible brand campaigns and enterprise marketing initiatives. This executive leader will shape how Wells Fargo tells its story across customers, communities, and stakeholders while driving alignment across business lines, marketing, communications, and executive leadership. The role is responsible for building and overseeing a best-in-class enterprise campaign model, fostering strong agency partnerships, and ensuring all brand experiences consistently reflect Wells Fargo's values, strategic priorities, and commitment to customer success. The ideal candidate is a visionary marketing leader with a track record of delivering transformational brand campaigns, influencing senior executives, and driving enterprise-wide collaboration in a complex, matrixed organization.

Requirements

10+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
6+ years of Management experience

Nice To Haves

Proven track record of leading transformational, large-scale brand campaigns across complex, matrixed organizations
Experience working closely with C-suite leadership
Strong understanding of integrated marketing and role of brand in full-funnel strategy
Exceptional ability to influence, align, and drive decisions at the highest levels of an organization
Experience in financial services, tech, or similarly complex industries a plus
Background in brand transformation or enterprise-level campaigns
Familiarity with centralized marketing operating models or Center of Excellence

Responsibilities

Own the vision, strategy, and execution of the company’s enterprise brand campaign, ensuring it delivers against reputational, commercial, and customer objectives
Define enterprise-level campaign priorities and narratives tied to corporate strategy
Serve as the senior-most leader overseeing integrated, multi-channel campaigns across major brand moments
Act as a trusted partner to the C-level business leaders and executives on high-profile campaigns and brand initiatives
Lead alignment forums that bring together marketing, communications, and business leadership
Provide clear, concise recommendations to executive stakeholders on campaign performance and opportunities
Partner across lines of business to enable one-firm campaign thinking and execution
Identify opportunities to consolidate or elevate campaigns into enterprise-level platforms
Ensure consistent messaging, positioning, and customer experience across all campaigns
Design and lead a centralized agency team across creative, media, and integrated partners
Connect partners across major agency relationships, ensuring strategic alignment, integration, and brand leadership
Drive innovation and elevate creative quality and brand expression
Develop and enforce standards for campaign strategy, creative development, channel mix, and measurement
Build processes that enhance cross-functional coordination (e.g., marketing, communications, digital, product)
Establish centralized reporting and KPIs to measure campaign performance and inform future strategy
Oversee end-to-end campaign orchestration across channels, and ensure campaigns are audience-centric, data-informed, and support best practices
Ensure all enterprise campaigns reinforce a distinct, consistent, and differentiated brand
Partner with brand, communications, and design leadership to continuously evolve brand expression
Champion bold, high-quality storytelling that enhances reputation and trust