Head of Ecom & Lifecycle

Superpower • San Francisco, CA

4d

About The Position

We’re looking for a commercially minded, hands-on operator to own the customer journey from first click to membership. As Head of Ecom & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and improving the experience. This role is for someone who wants broad ownership of a critical growth surface and is excited to build the system, not only manage it.

Requirements

• 5–8+ years of relevant experience, with scope comparable to a traditional director-level role
• Deep experience across ecommerce, CRO, lifecycle, or growth, ideally owning more than one part of the funnel
• A strong track record of personally shipping landing pages, offers, experiments, quizzes, or lifecycle flows
• Excellent commercial judgment and the ability to turn customer insight into clear hypotheses and experiences
• Strong quantitative instincts and comfort using data to prioritize and evaluate work
• A hands-on builder who can set direction, move quickly, and collaborate across functions

Responsibilities

• The end-to-end customer journey from acquisition touchpoint through membership
• Website and landing page conversion strategy and execution
• Offer strategy, packaging, positioning, and testing
• Quiz and personalization pathways that connect customer needs to the right experience
• Lifecycle programs for prospects who show intent but do not immediately become members
• A rigorous CRO and experimentation roadmap, including prioritization, measurement, and learning
• Cross-functional execution with Growth, Product, Brand, Creative, and other teams

Benefits

• visa sponsorship
• relocation to the United States

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed