Head of Ecom & Lifecycle

Superpower•San Francisco, CA

About The Position

We’re looking for a commercially minded, hands-on operator to own the customer journey from first click to membership. As Head of Ecom & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and improving the experience.

Requirements

5–8+ years of relevant experience, with scope comparable to a traditional director-level role
Deep experience across ecommerce, CRO, lifecycle, or growth, ideally owning more than one part of the funnel
A strong track record of personally shipping landing pages, offers, experiments, quizzes, or lifecycle flows
Excellent commercial judgment and the ability to turn customer insight into clear hypotheses and experiences
Strong quantitative instincts and comfort using data to prioritize and evaluate work
A hands-on builder who can set direction, move quickly, and collaborate across functions

Nice To Haves

This role is for someone who wants broad ownership of a critical growth surface and is excited to build the system, not only manage it.

Responsibilities

The end-to-end customer journey from acquisition touchpoint through membership
Website and landing page conversion strategy and execution
Offer strategy, packaging, positioning, and testing
Quiz and personalization pathways that connect customer needs to the right experience
Lifecycle programs for prospects who show intent but do not immediately become members
A rigorous CRO and experimentation roadmap, including prioritization, measurement, and learning
Cross-functional execution with Growth, Product, Brand, Creative, and other teams