Head of E-Commerce

Javvy Coffee Company

1d•Remote

About The Position

Javvy is seeking a highly capable Head of E-Commerce to own and continuously improve our direct-to-consumer ecommerce experience. The primary mandate is improving conversion (CRO), web design, and UI/UX across Javvy's website, landing pages, funnels, and other digital touchpoints. This is an ecommerce product, CRO, operations, and execution leadership role, not primarily a paid media or brand marketing position. The Head of E-Commerce will directly manage Javvy's web team across development, design, CRO, and QA. They will own the ecommerce roadmap, translate company priorities and customer insights into well-executed initiatives, and ensure projects are properly designed, launched, measured, and improved. This role will also partner closely with Marketing, Retention, Retail, Analytics, and other teams. Initially, the Head of E-Commerce will work closely with the CTO to learn Javvy's customers, products, systems, and decision-making principles, with the expectation of taking ownership of an increasing number of day-to-day ecommerce decisions as they build context and demonstrate sound judgment. The ideal candidate is a hands-on ecommerce operator with strong CRO instincts, excellent UX judgment, and the ability to turn an objective into a high-quality, measurable customer experience.

Requirements

5+ years of relevant experience in ecommerce, CRO, digital product, ecommerce operations, or a related field.
Meaningful experience at a high-growth DTC or ecommerce company.
A demonstrated record of improving ecommerce conversion rates and customer experiences.
Strong visual, web-design, and UI/UX judgment.
Experience identifying conversion opportunities and managing A/B tests from hypothesis through implementation and analysis.
Strong Shopify experience and an understanding of products, variants, offers, discounts, collections, checkout and third-party integrations.
Experience directly managing or leading developers, designers, CRO specialists, and QA contributors.
Strong project-management skills, including scoping, prioritization, dependency management, risk management, and follow-through.
Ability to use ecommerce and product analytics to investigate questions and make recommendations.
Enough technical fluency to work effectively with engineers and understand how ecommerce systems interact.
Excellent written communication, sound judgment, and the ability to turn ambiguity into clear plans.
Based in the United States and able to work Eastern Time hours.

Nice To Haves

Experience with subscription commerce and platforms such as Recharge, Skio, Stay.ai, Loop, or Smartrr.
Experience with Webflow or another high-volume ecommerce CMS.
Experience with Amplitude, PostHog, Mixpanel, or similar product-analytics tools.
Familiarity with ecommerce tracking, pixels, event properties, and order-level validation.

Responsibilities

Own the CRO roadmap across landing pages, product pages, offers, funnels, navigation, cart, checkout, upsells, and other key customer touchpoints.
Identify conversion opportunities using customer behavior, funnel data, analytics, user feedback, and qualitative insights.
Turn opportunities into clear hypotheses, designs, tests, and implementation plans.
Lead the continuous improvement of intuitive, persuasive, mobile-first ecommerce experiences.
Establish a high standard for web design, UI consistency, usability, messaging hierarchy, and customer clarity.
Manage A/B tests from prioritization and implementation through QA, analysis, and decision-making.
Bring recommendations and proposed decisions to leadership.
Directly manage the web team's priorities, workload, performance, and operating cadence.
Translate ideas, data, and cross-functional requests into well-scoped projects with clear requirements, owners, dependencies, timelines, and acceptance criteria.
Determine what should be prioritized, what should wait, and what additional information is needed.
Identify missing requirements and downstream implications before work is already underway.
Remove blockers, adapt plans as priorities change, and hold the team accountable for communication, quality, and follow-through.
Ensure projects move from idea through design, development, QA, launch, and post-launch validation.
Improve the team's processes, documentation, templates, and quality standards over time.
Coordinate new products, flavors, offers, formula changes, and product-version transitions from planning through post-launch monitoring.
Maintain launch playbooks covering Shopify, landing pages, product assets, pricing, subscriptions, shipping, international experiences, upsells, tracking, and other dependencies.
Ensure product IDs, SKUs, UPCs, GTINs, product mappings, audiences, and versions are accurate across relevant systems.
Coordinate QA, test orders, launch readiness, go-live sequencing, and post-launch verification.
Own routine configuration, audits, data hygiene, and vendor follow-up across platforms such as Shopify, Recharge, Webflow, KnoCommerce, Bazaarvoice, Amplitude, and PostHog.
Become independently proficient in unfamiliar systems and take operational ownership of them.
Turn recurring issues into better documentation, checklists, processes, or automated safeguards.