Manager of Growth & E-Commerce

Worldwide Golf•Riverton, UT

About The Position

The Manager of Growth & E-Commerce will report to the Director of Marketing and lead Fore All’s DTC growth strategy across e-commerce, paid media, TikTok Shop, creator affiliates, customer acquisition, conversion, retention, email and SMS strategy, customer segmentation, and digital merchandising. This role should also support the broader marketing team through project management, partner communication, budget oversight and coordination, and hands-on content creation across these platforms, efficiently moving initiatives from strategy through execution. Working closely with the Director of Marketing, this person will help determine where Fore All should invest its marketing time and budget, which platforms and partnerships produce meaningful returns, and how marketing and inventory strategies should work together to drive profitable revenue. This is not a traditional brand-marketing position. We are looking for a growth leader who understands how marketing, merchandise, inventory, content, and the customer journey work together to produce measurable business results. The ideal candidate is both strategic and hands-on. They can build and execute a growth plan, analyze performance, manage outside partners and internal team members, and quickly adjust investments based on real-time data. They understand that revenue growth must be balanced with profitability, inventory health, customer experience, and long-term brand value.

Requirements

Growth leader who understands how marketing, merchandise, inventory, content, and the customer journey work together to produce measurable business results.
Strategic and hands-on.
Ability to build and execute a growth plan.
Ability to analyze performance.
Ability to manage outside partners and internal team members.
Ability to quickly adjust investments based on real-time data.
Understanding that revenue growth must be balanced with profitability, inventory health, customer experience, and long-term brand value.
Experience leading paid advertising across Meta, Google, TikTok, and other relevant platforms.
Experience managing internal team members, agencies, freelancers, and platform partners responsible for campaign execution.
Experience developing testing strategies across audiences, creative, messaging, offers, landing pages, and platforms.
Experience evaluating partnership performance and managing communication, deliverables, timelines, budgets, and execution across growth-focused marketing partnerships.
Experience building and managing TikTok Shop and creator-affiliate growth strategy.
Experience recruiting, developing, and retaining creators.
Experience establishing commission structures, product-seeding strategies, content expectations, and performance benchmarks.
Experience tracking creator performance.
Experience identifying emerging social-commerce platforms and partnership opportunities.
Experience collaborating with brand and content teams to create a consistent pipeline of high-performing creative assets.
Experience with hands-on content ideation and creation for e-commerce, paid media, TikTok Shop, creator affiliate, email, SMS, and other growth channels.
Experience developing strategies to acquire new customers while increasing the lifetime value of existing customers.
Experience owning and evolving email and SMS growth strategy.
Experience building thoughtful customer segments based on purchase history, browsing behavior, engagement, product affinity, lifecycle stage, VIP status, geography, and other relevant customer data.
Experience developing targeted campaigns.
Experience identifying creative opportunities for personalized email and SMS campaigns.
Experience developing and optimizing automated email and SMS flows.
Experience leading the strategy, development, launch, and ongoing optimization of customer loyalty programs.
Experience analyzing customer segments, repeat-purchase behavior, cohorts, and product affinities.
Experience creating personalized customer journeys and offers based on customer behavior and lifecycle stage.
Experience testing subject lines, send times, creative, messaging, offers, segmentation, cadence, and customer journeys.
Experience working closely with creative and brand teams to ensure retention messaging aligns with brand identity and achieves measurable growth goals.
Experience balancing acquisition and retention investments.
Experience building clear reporting dashboards that connect marketing activity to revenue, margin, inventory, and profitability.
Experience establishing performance benchmarks and holding internal and external partners accountable for measurable results.
Experience translating complex data into clear recommendations.
Strong understanding of attribution while recognizing its limitations across different platforms.
Experience creating a culture of testing, learning, accountability, and continuous improvement.
Experience reporting on email and SMS performance by audience and segment.

Nice To Haves

Experience in the golf industry is a plus.

Responsibilities

Own the strategy and performance of Fore All’s direct-to-consumer revenue channels.
Develop annual, quarterly, and monthly growth plans tied to revenue, profitability, inventory, and customer-acquisition goals.
Work with the Director of Marketing to establish DTC budgets, performance goals, and growth priorities.
Identify the products, audiences, platforms, and campaigns with the greatest growth potential.
Monitor daily and weekly performance and quickly adjust strategies when results are not meeting expectations.
Build forecasts and provide clear reporting on revenue performance, opportunities, risks, and recommended actions.
Present growth results and strategic recommendations to the Director of Marketing and leadership team.
Lead paid advertising across Meta, Google, TikTok, and other relevant platforms.
Manage internal team members, agencies, freelancers, and platform partners responsible for campaign execution.
Recommend where Fore All should invest its marketing budget based on performance, customer behavior, inventory availability, and company priorities.
Track and improve return on ad spend, customer-acquisition cost, contribution margin, conversion rate, and overall marketing efficiency.
Develop testing strategies across audiences, creative, messaging, offers, landing pages, and platforms.
Partner with the Director of Marketing to ensure performance campaigns align with Fore All’s overall brand strategy and marketing calendar.
Ensure paid campaigns support both immediate revenue goals and long-term customer growth.
Work alongside the Director of Marketing to evaluate partnership performance and help manage communication, deliverables, timelines, budgets, and execution across growth-focused marketing partnerships.
Build and manage Fore All’s TikTok Shop and creator-affiliate growth strategy.
Recruit, develop, and retain creators who authentically represent the Fore All customer and brand.
Establish commission structures, product-seeding strategies, content expectations, and performance benchmarks.
Track creator performance and invest more deeply in partnerships that generate measurable revenue and customer growth.
Identify emerging social-commerce platforms and partnership opportunities that align with Fore All’s audience.
Collaborate with the brand and content teams to create a consistent pipeline of high-performing creative assets.
Assist with hands-on content ideation and creation for e-commerce, paid media, TikTok Shop, creator affiliate, email, SMS, and other growth channels.
Ensure creator and affiliate programs remain aligned with the broader brand strategy established by the Director of Marketing.
Develop strategies to acquire new customers while increasing the lifetime value of existing customers.
Own and continuously evolve Fore All’s email and SMS growth strategy in partnership with the Director of Marketing, bringing creative ideas for how these channels can drive revenue while strengthening the customer experience.
Build thoughtful customer segments based on purchase history, browsing behavior, engagement, product affinity, lifecycle stage, VIP status, geography, and other relevant customer data.
Develop targeted campaigns so the right customers receive the right product, message, offer, or content rather than relying solely on broad, one-size-fits-all sends.
Identify creative opportunities for personalized email and SMS campaigns around launches, back-in-stock products, complementary products, lapsed customers, high-value customers, VIPs, and other customer behaviors.
Develop and optimize automated email and SMS flows across welcome, browse abandonment, cart abandonment, post-purchase, win-back, replenishment, VIP, and other key lifecycle moments.
Lead the strategy, development, launch, and ongoing optimization of Fore All’s customer loyalty program, including rewards, tiers, benefits, referral opportunities, and personalized experiences designed to increase engagement, repeat purchase, and customer lifetime value.
Partner with the Director of Marketing to ensure the program and its benefits are aligned with Fore All’s broader brand and community strategy.
Analyze customer segments, repeat-purchase behavior, cohorts, and product affinities.
Create personalized customer journeys and offers based on customer behavior and lifecycle stage.
Test subject lines, send times, creative, messaging, offers, segmentation, cadence, and customer journeys to continually improve performance.
Work closely with creative and brand teams to ensure retention messaging feels distinctly Fore All while achieving measurable growth goals.
Balance acquisition and retention investments to support sustainable, profitable growth.
Build clear reporting dashboards that connect marketing activity to revenue, margin, inventory, and profitability.
Establish performance benchmarks and hold internal and external partners accountable for measurable results.
Translate complex data into clear recommendations for the Director of Marketing and leadership team.
Maintain a strong understanding of attribution while recognizing its limitations across different platforms.
Create a culture of testing, learning, accountability, and continuous improvement.
Report on email and SMS performance by audience and segment, identifying actionable opportunities to improve conversion, retention, repeat purchase, and customer lifetime value.