E-Commerce Growth Lead (Global)

Addiction Pet Foods

10h

About The Position

Addiction Pet Foods is looking for an experienced and commercially driven E-commerce Growth Lead to lead the growth of our e-commerce business across global markets. This role will manage and work closely with the global E-commerce Team to improve revenue, profitability, customer acquisition and repeat purchases across marketplaces and direct-to-consumer channels. The E-commerce Growth Lead will be responsible for setting priorities, aligning market activities, improving team execution and ensuring that e-commerce plans support the company’s overall commercial and brand objectives. This is a hands-on leadership role for someone who can combine strategic thinking, commercial analysis and day-to-day execution.

Requirements

• Bachelor’s degree in Marketing, Business, E-commerce or a related field.
• At least 7 years of relevant experience in e-commerce, digital commerce, marketplace management or online retail.
• At least 2–3 years of experience leading or managing an e-commerce team.
• Strong experience managing e-commerce activities across multiple markets or countries.
• Proven experience growing revenue while managing profitability and customer-acquisition costs.
• Strong hands-on knowledge of major marketplaces, particularly Amazon.
• Experience using e-commerce analytics, advertising, reporting and automation tools.
• Strong written and spoken English.
• Comfortable working with multicultural and geographically distributed teams.

Nice To Haves

• Experience with Shopify and regional platforms such as Shopee, Lazada or TikTok Shop is an advantage.
• Experience in FMCG, consumer goods, pet food, food manufacturing or premium consumer brands is preferred.
• Strong analytical, commercial and problem-solving capability.

Responsibilities

• Develop and execute the global e-commerce growth strategy across key markets.
• Drive revenue, contribution profit, customer acquisition, conversion and customer retention.
• Identify growth opportunities across marketplaces, direct-to-consumer websites and emerging digital channels.
• Translate company targets into clear market, channel and account-level action plans.
• Balance short-term sales growth with long-term brand value and profitability.
• Manage, guide and work closely with the global E-commerce Team.
• Set clear priorities, responsibilities, targets and performance expectations.
• Conduct regular business reviews, coaching sessions and performance discussions.
• Help team members resolve operational, commercial and platform-related issues.
• Build consistent ways of working, reporting and decision-making across markets.
• Strengthen the team’s capability in marketplace management, performance analysis and commercial planning.
• Lead growth across platforms such as Amazon, Shopify, Shopee, Lazada, TikTok Shop and other relevant marketplaces.
• Improve product listings, pricing, promotions, content, assortment and platform visibility.
• Ensure that campaigns and promotional activities deliver profitable and measurable results.
• Work with internal teams to improve the online customer journey and conversion rate.
• Support the development of market-specific channel strategies based on consumer behaviour and platform conditions.
• Own and monitor key e-commerce metrics, including: Revenue and sales growth. Contribution profit and margin. Customer acquisition cost. Return on advertising spend. Conversion rate. Average order value. Repeat purchase rate. Traffic and customer retention. Marketplace account health.
• Analyse business performance and recommend corrective actions when results are below target.
• Evaluate promotional effectiveness, advertising investment and channel profitability.
• Prepare clear performance reports, forecasts and recommendations for management.
• Ensure that growth decisions are supported by data and commercial evidence.
• Work closely with Marketing, Performance Marketing, Sales, Supply Chain, Finance, Customer Service and market teams.
• Coordinate product launches, campaigns, inventory planning and promotional calendars.
• Align advertising, content and commercial activities across marketplaces and brand-owned channels.
• Ensure sufficient stock availability to support planned promotions and growth.
• Collaborate with Finance to understand profitability, pricing, platform fees and promotional costs.
• Improve global e-commerce processes, reporting and team workflows.
• Introduce automation, dashboards and AI-supported tools where appropriate.
• Standardise performance tracking and account-management practices across markets.
• Identify operational issues that may affect customer experience, order fulfilment or marketplace performance.
• Support the effective use and integration of e-commerce, analytics and business systems.

Benefits

• Lead e-commerce growth across multiple international markets.
• Work with a global and multicultural team.
• Influence the company’s commercial and digital growth strategy.
• Build stronger systems, processes and team capabilities.
• Make a direct and measurable impact on revenue, profitability and customer growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior