Head of Digital Marketing

Neuberger Berman • New York, NY

2d

About The Position

The Head of Digital Marketing will lead Neuberger’s digital marketing strategy and web presence ow n ing the corporate website ecosystem, email marketing program, UX/UI standards, SEO, Generative Engine Optimization (GEO), and growth marketing tactics that drive measurable engagement across all digital properties. Reporting to the Global Head of Brand Experience, this role drives continuous year-over-year website optimization, integration of products and lines of business into the digital experience and ensures all external client-facing digital touchpoints are cohesive and aligned. This leader manages a team of digital contributors across UI/UX design, digital operations, email build, and website campaigns — partnering closely with Head of Client Coverage Technology .

Requirements

• 10+ years of progressive digital marketing and website management experience with m inimum 5+ years in financial services, digital marketing — asset management, wealth management, or capital markets preferred.
• 4+ years managing digital marketing teams.
• Key Applications : Sitecore, Azure, Adobe Analytics, Tableau , Crazy Egg , SEO/GEO (google search console , Figma , Litmus/Salesforce , TransPerfect
• Bachelor's degree

Nice To Haves

• advanced degree preferred.

Responsibilities

• Digital Strategy Define and own the firm's digital marketing strategy — establish the vision, roadmap, and annual priorities across the website, email, and all external client-facing digital touchpoints, with clear KPIs and measurable outcomes across institutional, intermediary, and private wealth audiences.
• Website Implementation & Oversight - Serve as the marketing owner of the corporate website in close partnership with Client Coverage Technology — leading content architecture, feature prioritization, release planning, sprint collaboration, QA, and governance including taxonomy, metadata, ADA/WCAG compliance, and QA protocols. Drive integration of products, LOBs, and investment strategies into the website experience.
• SEO & GEO : Develop and execute a search strategy spanning SEO and Generative Engine Optimization ( GEO) leading technical SEO initiatives including site architecture, schema markup, structured data, and Core Web Vitals, while pioneering the firm's GEO practice to maximize discoverability across AI-powered platforms including ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Email Marketin g: Oversee email marketing system — including strategy, template build, deliverability, performance analysis, A/B testing, personalization, and governance standards covering brand compliance, accessibility, and CAN-SPAM/GDPR adherence .
• UX/U I : Oversee and uphold UX/UI standards across all digital properties — leading the UI/UX team in user research, journey mapping, wireframing, prototyping, and usability testing, while maintaining a scalable digital design system in coordination with the creative studio.
• Growth Marketing & Optimization : Develop and execute growth marketing tactics — including landing page optimization, CRO, A/B and multivariate testing, and personalization — managing a continuous experimentation program benchmarked year-over-year against defined performance targets.
• Analytics & Reporting : Own website analytics and reporting infrastructure via Adobe Analytics , Sitecore and Tableau — tracking website KPIs including traffic, engagement, conversion, SEO/GEO metrics, and content effectiveness, and translating data into roadmap prioritization, UX improvements, and resource decisions.
• External Digital Touchpoint Cohesion : Ensure all external client-facing digital touchpoints beyond the website — microsites, landing pages, digital publications, client portal interfaces, and interactive tools — are cohesive in brand expression, UX standards, and technical quality through periodic ecosystem audits.

Benefits

• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees