Head of Digital Growth

Mercola•Cape Coral, FL

20h•Hybrid

About The Position

This is your chance to build something that truly matters at scale. Not someday. Now. You won’t inherit momentum. You’ll create it — and feel it build, day by day, into something millions rely on. Every decision you make becomes a turning point where curiosity becomes commitment and engagement becomes lasting change. You’ll feel the pride of knowing what you built isn’t just growing — it’s helping people take control of their health, their energy, and how they show up every day. This is impact you can see, measure, and feel. This is where performance becomes purpose. Where your work doesn’t just move numbers — it changes lives at scale. You’ll set a new standard for how digital platforms grow from early traction into something that defines an entire category. This is pure ownership. You run the engine. You shape the outcome. You build something others will study for years to come. The purpose of this role is to build and scale a consumer health platform from early traction to millions of paying subscribers.

Requirements

Proven success scaling a consumer app from installs to subscriptions to recurring revenue
Experience driving growth at millions-of-users scale
Demonstrated ability to reduce CAC while scaling volume
Background in consumer health, wellness, fitness, or adjacent subscription platforms
Deep expertise in LTV:CAC, retention cohorts, conversion funnels, and attribution
Track record with documented performance metrics and outcomes

Nice To Haves

Experience with hybrid subscription and product monetization models
Familiarity with AI-driven personalization and engagement
Background in hardware + software ecosystems
Experience scaling from early traction to mass-market adoption

Responsibilities

Drive high-volume user acquisition across paid and organic channels
Own performance across social, search, influencer, affiliate, and emerging channels
Design and optimize onboarding, trial, and subscription conversion flows
Improve activation, conversion, and early retention through continuous testing
Increase subscriber retention, engagement, and lifetime value
Optimize subscription monetization and upsell strategies
Own and manage core growth metrics including CAC, LTV, retention, and conversion
Partner with product and engineering to drive growth-driven product improvements

Benefits

High-impact, ownership-driven role with direct influence on company growth
Opportunity to build and scale from early traction to massive adoption
Exposure to cutting-edge growth strategies and experimentation
Environment that rewards performance, speed, and measurable results
Medical, Dental, and Vision coverage
Accident, Hospital Indemnity, and Critical Illness
Employee Assistance Program (EAP)
Employer Paid Life and AD&D Insurance
Optional Supplemental Life and AD&D Insurance
Short- and Long-Term Disability Insurance
Flexible Spending Accounts
Health Spending Accounts
Dayforce Wallet – get paid as you earn
Employee Discount
Retirement Planning (401k with matching contribution)
Pet Insurance
Wellness Program Offerings
Paid Time Off, accrued per pay period based on years of service, starting at 20 days annually.
9 Paid Holidays per year, including 1 floating holiday.