Head of Digital Experience & Conversion Rate Optimization (Remote)

Maximus Health, Inc.

19h • Remote

About The Position

Maximus is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. We are seeking a data-driven Head of Digital Experience & Conversion Rate Optimization to architect and optimize the entire pre-conversion digital journey. This is a critical growth leadership role that will transform how potential customers discover, evaluate, and convert to Maximus. You'll own the digital acquisition ecosystem, from first search query to successful conversion, while serving as a key strategic voice in shaping the post-conversion product experience. Your mission: build systems that drive exponential organic growth and industry-leading conversion rates.

Requirements

• 7+ years of digital marketing experience with deep expertise in conversion optimization and organic growth, including 5+ years owning a digital experience function in direct-to-consumer environments (Shopify-only backgrounds are insufficient for this role)
• Demonstrated AI proficiency; comfortable using AI coding and productivity tools (e.g., Claude, Claude Code, v0, Cursor) to make website updates, run SEO analyses, and execute changes without engineering support
• Proven track record of driving significant improvements in conversion rates and organic traffic for D2C brands
• Expert-level knowledge of SEO, technical web optimization, and emerging AI discovery platforms
• Strong experience with A/B testing platforms, analytics tools, and marketing automation systems
• Experience managing designers and development resource work queues
• Demonstrated success managing lifecycle marketing programs across acquisition and retention
• Experience influencing product decisions through customer insights and data
• Fluency in Webflow, Ahrefs, Unbounce, Braze, Looker, Google Analytics, Intercom, and TrustPilot
• Familiarity with Webflow CMS and the ability to build and manage pages without engineering dependency
• Bachelor’s degree in Marketing, Computer Science, or related field (Advanced degree preferred)

Nice To Haves

• Understanding of telehealth, performance medicine, health tech, or wellness industries is a plus

Responsibilities

• Own the Maximus marketing website as the primary conversion engine, optimizing every element up to the point of customer conversion
• Lead the migration from Sanity CMS to Webflow, establishing a modern, marketer-controlled web platform that reduces engineering dependency
• Build and run a scaled test-and-learn landing page development program, continuously creating, testing, and iterating acquisition funnels and conversion paths
• Leverage AI tools (Claude, Claude Code, etc.) to make rapid site updates, content changes, and optimizations without relying on engineering resources
• Optimize site architecture, page speed, and technical performance to maximize both user satisfaction and conversion metrics
• Implement personalization strategies that deliver relevant experiences based on visitor behavior, source, and intent
• Establish and exceed aggressive targets for site conversion rates and cost per acquisition
• Develop and execute a comprehensive SEO strategy to establish Maximus as the authority in performance medicine
• Pioneer our approach to AI engine optimization, ensuring Maximus appears prominently in ChatGPT, Claude, Gemini, Grok, Perplexity, and emerging AI platforms
• Build a content engine that drives organic traffic while maintaining scientific accuracy and brand premium positioning
• Own organic traffic growth targets, consistently expanding our share of voice in key search verticals
• Stay ahead of algorithm changes and emerging discovery platforms to maintain competitive advantage
• Map and optimize every step of the prospect journey from awareness through conversion
• Partner closely with Paid Media to ensure seamless experiences from ad click to sign-up
• Develop sophisticated attribution models to understand the true impact of each pre-conversion touchpoint
• Create cohesive acquisition experiences across web, mobile, and emerging digital platforms
• Implement advanced analytics to understand visitor behavior and predict conversion likelihood
• Manage and mentor the Lifecycle Marketing lead responsible for email and SMS programs
• Directly manage a designer supporting web and lifecycle creative needs
• Oversee prospect nurture campaigns and behavior-triggered automation flows that drive conversion
• Direct retention and re-engagement campaigns for lapsed customers (in partnership with Product team)
• Ensure lifecycle programs effectively support both acquisition and retention objectives
• Champion segmentation strategies that identify high-value prospects and at-risk customers
• Serve as a key stakeholder and advisor on post-conversion customer experience owned by Product Management
• Provide data-driven insights on customer expectations formed during the acquisition journey
• Collaborate on optimizing the handoff from marketing to product experience
• Share conversion and behavioral data to inform product roadmap decisions
• Ensure brand and message consistency across the entire customer lifecycle
• Partner with Product teams to align acquisition strategies with product capabilities and roadmap
• Collaborate with Creative to ensure brand consistency while optimizing for performance
• Work with Data/Analytics teams to build robust measurement frameworks across the full funnel
• Own and manage the development resource work queue assigned to the Digital Experience team, prioritizing engineering support for web and lifecycle initiatives
• Coordinate with Customer Success to understand customer feedback and pain points
• Define and own key acquisition metrics including conversion rate, organic traffic, CAC, and attribution models
• Build real-time dashboards that provide actionable insights on the acquisition funnel
• Conduct regular competitive analysis of acquisition strategies and conversion experiences
• Present performance updates and strategic recommendations to executive leadership
• Foster a culture of experimentation and data-driven decision making

Benefits

• Competitive compensation package including equity
• Comprehensive health and wellness benefits
• Access to Maximus performance medicine services and products
• Flexible work arrangements
• Budget for continuous learning, tools, and professional development
• Full Suite: Medical, Dental, Vision, Life Insurance
• Flexible vacation/time-off policies
• Liquidity of options whenever available
• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior