Sr. Analyst, Digital Experience Optimization

Ovative Group•Minneapolis, MN

20h•Hybrid

About The Position

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Ovative Group's approach to Digital Experience Optimization measures and optimizes sites and apps at the enterprise level, both online and offline, for household name clients across various industries including retail, healthcare, education, CPG, and hospitality. The Senior Analyst, Digital Experience Optimization position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate will demonstrate strong critical and analytical thinking, have a solid understanding of the digital media landscape, and be motivated by driving results for clients. This role will play a pivotal part in helping Ovative continue its journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.

Requirements

3+ years of experience in digital marketing and analytics, site/app product development, or related field
Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
Proven track record of success driving growth and strong positive results within a digital business
Great communication and client management skills
Sound conceptual and analytical problem-solving skills
Exceptional attention to detail
Ability to work independently and drive efforts from start to finish

Nice To Haves

Digital agency experience or digital lead on the client-side
Previous experience in performance marketing, retail, eCommerce, etc.
Familiarity using Google Analytics or Adobe Analytics for reporting and analysis
Experience with digital A/B testing or personalization tools (Adobe Target, Optimizely, etc.)
Knowledge of UX/UI best practices
Experience with usability testing

Responsibilities

Act as a subject matter expert for Site/App & Analytics strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
Develop and drive forward multi-channel digital experience strategies and roadmaps aligned with client program growth goals
Understand and find synergies across digital media channels and site/app experiences within the client mix in partnership with other team members
Analyze qualitative and quantitative data from client websites and apps to understand customer behavior and identify optimization opportunities
Analyze marketing performance data to uncover insights & opportunities to improve the end-to-end customer purchase journey
Evaluate business objectives, competitive landscapes, and performance trends to support data-driven recommendations
Conduct quantitative analysis using tools such as Excel, Google Analytics, Adobe Analytics, or similar platforms
Employ qualitative research methodologies including usability testing and UX audits to identify friction points throughout the user journey
Support weekly and monthly reporting by validating data, summarizing results, and highlighting key insights
Assess digital analytics tagging and data quality; assist in identifying opportunities to improve measurement and decision-making
Support conversion rate optimization (CRO) programs across websites and apps by analyzing test performance and outcomes
Assist in the execution of A/B and multivariate tests, including test setup, QA, and coordination with creative and development partners
Monitor experiment performance and document learnings and results
Translate testing outcomes into clear insights and recommendations for internal teams and client-facing materials
Demonstrate an understanding of client business/industry and how their work connects to the broader project and client goals
Lead development and delivery of client-facing solutions, including: Clearly defining program objectives, tactics and KPIs
Developing and delivering client communication
Build strategies for clients and lead tactical planning and execution
Effectively manage & grow client relationships and establish trust and credibility
Collaborate and share recommendations with marketing channel teams
Strive to be the best interaction of the client’s day
Manage work independently with initial direction from leadership
Regularly speak up, ask questions and express your POV
Help train new Ovative team members
Foster a culture of open communication and 360-degree feedback

Benefits

Strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it.
We demand trust and transparency from each other.
We believe in doing the hard and complicated work others put off.
We’re open in communication and floor plan.
We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive.
We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression.
Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
We strive to hire and retain the best talent.
Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have.
If you think you can make us better, we want to hear from you!