Sr Dir-Digital Category Optimization

Lowes

2d•Onsite

About The Position

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. Your Impact The Sr Director, Digital Category Optimization leads a team that is responsible for optimizing the customer purchase path on Lowes.com. This role partners closely with merchandising senior leadership to understand key merchandising strategies and objectives and uses online behavioral, data-driven insights and industry benchmarking to identify the most impactful opportunities across merchandising categories to improve the customer experience. The Sr Director is focused on improving customer satisfaction, increasing traffic and sales, and improving conversion while driving an integrated omnichannel experience. This role leads a team that drives an integrated look and feel across channels and provide recommendations regarding product mix and top selling products through review and analysis of sales history and gross margin. The Sr Director leads a large team focused on category and brand strategy for an assigned business unit of 4-5 merchandising divisions (MDVs) driving $2-$6B annually, composed of directors, managers and individual contributor analysts and is responsible for inspiring, managing and developing a top performing team to drive efficiency for the customer and deliver revenue growth. Work with a Winning Team On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you’ll have the tools, tech, and support needed to advance your skills. Since we’ve been in business for over 100 years, we’ve built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.

Requirements

Bachelor’s degree in business, marketing, finance or related field or equivalent years of experience in lieu of education requirement, if applicable
12 years of relevant experience, including 8 years of experience in ecommerce, omnichannel merchandising/marketing, and/or brand/product management
7-10 years of people leadership experience

Nice To Haves

Master’s degree in business, marketing, finance or related field

Responsibilities

Lead a group of directors and their teams, who drive the digital experience strategy for their assigned MDVs, ranging from $2M-$6B annually, through the aggregation of insights, competitive intelligence and data-driven recommendations
Lead efforts to prioritize and deliver an ongoing comprehensive strategy for an online portfolio of brands
Partner with strategic suppliers and merchants to drive a best-in-class online customer experience that grows the brand’s business on Lowes.com by driving online traffic, increasing conversion and growing sales
Communicate and present regularly with enterprise executives (VP to SVP) to develop comprehensive digital merchandising strategies and objectives that align to the omni enterprise strategy
Gain alignment with senior leadership across the organization to best drive enterprise strategy and deliver on business goals and commitments
Lead category and brand teams that analyze and leverage customer information and behaviors and competitive benchmarking to identify areas necessary to improve the customer research/shopping experience
Manage the process to identify opportunities to improve taxonomy, purchase path (search and navigation), data content, search engine optimization and post-transaction results through tactical execution
Build, develop and lead a team of directors, including preparing them for growth opportunities and advancement while recruiting, selecting and hiring talent
Maintain and inspire a highly skilled and engaged team of 60-100 brand and category analysts with a focus on clear and consistent communication around company objectives, responsibilities and expectations
Examine and streamline workflows and processes within the team to increase efficiency
Develop measurable departmental goals for the team to benchmark growth against; set targets for success at each level and cultivate talent for growth within the team